Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Saturday, May 24
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Marketing & Management»5 Ways to Boost Sales with Pinterest
Marketing & Management

5 Ways to Boost Sales with Pinterest

PublisherBy PublisherOctober 9, 2013Updated:February 3, 20233 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

By Bardi Toto

PinterestSavvy merchants build customer loyalty by merging the social media experience with their brick-and-mortar operations. Retailers with some of the best performance metrics from Pinterest and other visual platforms abide by the following five best practices that you can adopt for your own brand.

1. Build a library of “pinnable” images.

In a recent Bizrate Insights survey, 70 percent of consumers said they use Pinterest to “get inspiration on what to buy.” If you want to influence the conversations your customers are having about your industry, deliver high quality images that Pinterest users will love to share. Successful merchants have learned that high quality lighting and photo composition can extend brand recognition. Sleek images appeal to Pinterest users who prefer not to load up their boards with logos.

2. Ask for the pin.

Pinterest: A Retailer’s Social Media Superman (part 2)The most successful Pinterest retailers do not just hope that someone will repin images from their online catalogs. Plugging a “Pin It” button into your ecommerce website or adding requests to repin images can boost your presence on social networks. In addition, a “call to action” request to share or repin your image can increase engagement by as much as 80 percent. As much as 85 percent of brand engagement happens outside of your brand’s Pinterest account, so continue to increase that number by asking for the pin.

3. Bring the Pinterest experience to the sales floor.

Australian home improvement franchise Carpet Court discovered that integrating an online design hub in their stores helped their design and sales teams close more deals. Instead of leaving customers to their own devices, the retailer staffed specialists who helped customers convert their Pinterest boards into design projects without leaving the store. The experience adds value for shoppers, while allowing sales people to leverage a broader catalog of items from their warehouses.

4. Show your customers how to get the most from your products.

Pinterest users click through to see recipes, tutorials and do-it-yourself pins almost half as many times as other types of content. Use your blog and your own Pinterest boards to teach your audience how to mix-and-match your products for unique designs and experiences. Anthropologie’s Personal Shopper service posts how-to boards that help the store’s customers customize their looks. The service then invites customers to close the loop, bringing their Pinterest inspirations back to a local store for a complimentary, in-person appointment.

5. Experiment and measure

Retail operations do not always enjoy the same level of access to statistics as online merchants. When store teams actively engage customers on Pinterest, they can measure conversion and reach with far higher accuracy than estimating based on sales data. Adjusting your campaigns based on verifiable information helps you make smarter decisions about product selection, special event scheduling and seasonal promotions.

Bardi Toto is a best selling author and renowned personal branding strategist and attraction marketing specialist. She has a strong background in Internet technology and has been working with various social networking giants like YouTube, Pinterest, Facebook, LinkedIn and Twitter. Toto is founder and CEO of a Web Design, Digital Marketing and Marketing Agency. To learn more, visit barditoto.com.
Pinterest social media
Share. Facebook Twitter Email
Previous ArticlePower Sales with ROI Revolution & Google Analytics
Next Article 2013 Holiday Season Forecast

Related Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.