• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Wednesday, February 1
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»Back to School with Last Year’s Supplies
Retail News

Back to School with Last Year’s Supplies

PublisherBy PublisherJuly 21, 20112 Mins Read
Facebook Twitter Email
articleimg_110x150_schoolsales.jpg
Share
Facebook Twitter Email

School Supply SalesFor children who have spent a few short weeks splashing in pools, packing for family vacation and enjoying extended daylight after dinnertime, the new school year is a distant thought. For parents paying day camp fees and tired of hearing, “Are we there yet?” school days can’t come soon enough. But for retailers, the back to school shopping season is a reality right around the corner. The question is, will you be sharing in school kid woes or celebrating with parents? According to the National Retail Federation’s (NRF) 2011 Back-to-School survey conducted by BIGresearch, sales are looking a little flat and there is little change from last year’s statistics. “Families with children in grade K-12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average.”

Budgets for Backpacks and More

While the worst of the recession is over, its impact continues to promote frugal spending; this doesn’t just mean reuse of last year’s items and less spending, but also active price and brand comparison. According to the survey, “American’s are compensating for the economy by purchasing more store brand or generic items (39.9 percent), comparison shopping more online (29.8 percent) and shopping for sales (50 percent).” The only boost in sales retailers can expect to see this back to school season is a slight increase in average spending on electronic devices, around $189.51. Much of the same is true for retailers targeting the college crowd, as a recent survey also, “found more college shoppers this year will make adjustments to their budgets because of the economy.”

Also, those retailers who began stocking their back to school items after the Fourth of July holiday are jumping the gun. Frugal parents will be waiting on their kids to take inventory of last year’s school items before purchasing anything new. “While most families will begin shopping three weeks to one month before school starts (42.4 percent), nearly one-third (31.2 percent) will begin their shopping one to two weeks before school starts.”

To read more about the findings of the 2011 Back-to-School survey, click HERE.

economy
Share. Facebook Twitter Email
Previous ArticlePacific Link Values Sunglass and Customer Variety
Next Article Discount Toys for All Ages

Related Posts

5 Essential Tax Season Preparation Tips

January 24, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Overstock Liquidations

January 25, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023

Top 10 Closeout & Liquidation Suppliers

January 20, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

Best Video Marketing Tips for Retailers

January 19, 2023

Winning With General Merchandise

January 18, 2023
how-to
Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

Retail News

Using Color Theory in Window Displays to Increase Foot Traffic

December 1, 20224 Mins Read

by Melissa Stivale While we do not often stop to think about how much color…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.