YOU MAY NOT want to join your local martial arts establishment to get a black belt, but you should purchase Marketing Guru, Ali Pervez’s new book, “Get Your Black Belt in Marketing.” (Morgan James Publishing NY, December 2009).
“The biggest mistake that most business owners are making is assuming that people stop buying in a recession. This is simply not true. Look around you. People are still eating out, buying cars, going on vacation. They are just more skeptical and fearful.
Pervez has spent the last five years (nearly 10,000 hours) totally immersing himself in the study of marketing. This includes reading marketing books, attending seminars, and listening to marketing audios in quest for the answer. His book is broken down into 81 moves, the same number of moves that it takes to get your Black Belt in Tae-Kwon Do.