• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Friday, March 31
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»Pet Product Marketing
Retail News

Pet Product Marketing

PublisherBy PublisherMay 3, 20122 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

Pet ProductsIt is undeniable that the pet industry continues to be a lucrative area of retail, but MarketWatch.com suggests, “The U.S. pet market has yet to come fully into its own.” Shoppers of pet products have shown great favoritism towards high priced specialty retail channels, with discount stores vying for attention, but with a close eye on trends, the pet market can be profitable for any retail outlet. A great resource is the recent March 2012 consumer survey, U.S. Pet Market Outlook 2012-2013, a go-to source for a complete understanding of the U.S. pet industry. In its fourth edition, the report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, non-medical pet services and much more.

Among some of the notable trends is that store brands are more important than ever, with natural, organic, and eco-friendly products continuing to advance. But as MarketWatch points out, “At the same time, many Americans remain budget strapped, and it’s essential that pet marketers and retailers respond to this mindset, as well as to the expectations of less cost-conscious pet owners.” As a result, in this market environment, it’s no accident that along with pet specialty retailers, price focused dollar stores and wholesale clubs have been growing their pet business. The best way to win customers, other than prices, is to effectively relate by recognizing that pet owners are more like pet parents. “Pet parenting, and the ensconcement of pets as members of the family, is more than just a trend. It is a long term societal shift, favoring even greater spending in the pet market for years to come,” emphasizes MarketWatch and the U.S. Pet Market Outlook. This article is adapted from a piece by MarketWatch.com.

pet supplies
Share. Facebook Twitter Email
Previous ArticleSpring Sales Fever
Next Article Web Sales Top Charts

Related Posts

Top Wholesale Pet Supplies

March 31, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023

Technology to Prepare Your Store for the Future

January 19, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Top Wholesale Pet Supplies

March 31, 2023

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.