• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » Pet Product Marketing

Pet Product Marketing

May 3, 2012 by Publisher

Pet ProductsIt is undeniable that the pet industry continues to be a lucrative area of retail, but MarketWatch.com suggests, “The U.S. pet market has yet to come fully into its own.” Shoppers of pet products have shown great favoritism towards high priced specialty retail channels, with discount stores vying for attention, but with a close eye on trends, the pet market can be profitable for any retail outlet. A great resource is the recent March 2012 consumer survey, U.S. Pet Market Outlook 2012-2013, a go-to source for a complete understanding of the U.S. pet industry. In its fourth edition, the report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, non-medical pet services and much more.

Among some of the notable trends is that store brands are more important than ever, with natural, organic, and eco-friendly products continuing to advance. But as MarketWatch points out, “At the same time, many Americans remain budget strapped, and it’s essential that pet marketers and retailers respond to this mindset, as well as to the expectations of less cost-conscious pet owners.” As a result, in this market environment, it’s no accident that along with pet specialty retailers, price focused dollar stores and wholesale clubs have been growing their pet business. The best way to win customers, other than prices, is to effectively relate by recognizing that pet owners are more like pet parents. “Pet parenting, and the ensconcement of pets as members of the family, is more than just a trend. It is a long term societal shift, favoring even greater spending in the pet market for years to come,” emphasizes MarketWatch and the U.S. Pet Market Outlook. This article is adapted from a piece by MarketWatch.com.

Category: Magazine Archives, Retail News Tags: pet supplies

Primary Sidebar

Latest Posts

5 Ways Low-Code Technologies Can Help Boost Business

Marketing & Management

The Go-To Event for the Souvenir Industry

Trade Show News

How ‘Buy Now, Pay Later’ Can Strengthen Brand Equity

Retail News

How to Optimize Digital Customer Experiences

Ecommerce

Experience the Premier Beach Lifestyle Marketplace

Trade Show News

Preview Hot Products & Toy Trends at This Holiday Market

Trade Show News

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484