If you want proof that America is crazy about sports, you only need to look at the numbers: in 2013, North Americans (including both the United States and Canada) snapped up $13.4 billion in licensed products from major sporting leagues, not including collegiate sales.
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The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you:
To sum kiosk and cart success up in a word, it would be “focus.” While it seems like having easy access to foot traffic would be a huge advantage, running a successful kiosk is a discipline that begins long before the first product is offered for sale. Kiosk owners who are focused in their design, marketing, and product selection stand the best chance of success. Those who are relaxed, thinking that just being in a busy mall environment and offering a bunch of loosely connected “popular” products will guarantee sales, risk failure.
Whether trying to prep little ones for school or simply to ward off boredom on a rainy afternoon, parents who want to get their kids experimenting, creating and exploring the world around them will gravitate toward toys and games that teach important STEAM concepts (Science, Technology, Engineering, Arts and Math).
Expect to be warm this winter. The bigger the shape and the bigger the knit, the more on trend and more comfortable fashion is looking for fall 2014. Polar vortex or not, the season’s trends are full of easy-to-wear pieces that produce a warm and cozy look into the coming months.
As competition in retail intensifies, the future of the convenience store bottom line is coming into focus: food. Experts and industry advocates say that after decades of selling packaged foods, candy, and maybe the occasional roller hot dog or nacho tray, convenience stores are rapidly breaking new ground in the food service business. They are adding deli counters, salad bars, and even haute cuisine.
On top of the fashion food chain this year are bright, chunky statement necklaces. If you don’t believe it, walk into any store at the mall and take a look around. It is guaranteed you will see at least one section overflowing with these vibrant necklaces.
The National Federation of Independent Business announced its Small Business Optimism Index increased 1.4 points to 96.6 last month, the highest reading since September 2007, when the economy was about to slide into recession. The index has increased for three consecutive months.
Winter is a thing of the past, as temperatures rise and customers look for new warm-weather styles. The upcoming summer season’s accessory trends are cheery, fun and easy for your customers to incorporate into almost any look.
Now might be the perfect time to get into the watch and jewelry business, or expand into new product lines. Experts in the fashion jewelry and watch market say the improving economy has been good for business in almost every sector of the market.