Times are tough, especially for businesses struggling to stay afloat with the increased expenses from credit card processing companies. Unfortunately, these companies are taking advantage of retailers when they should be helping boost the morale of businesses. Whether you are a gift shop, c-store, service provider, or gas station owner, you can easily fall victim […]
Marketing & Management
How to Elevate the In-Store Marketing Experience
by Paul Brenner Virtual shopping hit record highs during the pandemic, but as vaccination distribution increases and COVID-19 cases decline, consumers are starting to return to their favorite brick-and-mortar stores. Ninety-four percent of all industry sales today occur in a physical retail setting. While ecommerce remains a popular shopping channel, shoppers seek varied interactions with […]
How to Increase Sales with Podcast Advertising
by Patrick Hill The podcast industry is booming, and it is high time retailers took advantage of this. The numbers do not lie: research from Infinite Dial shows that in the US, podcast audiences listen to an average of four to five podcasts per week. These audiences are projected to grow by 81 percent in […]
Push your Brand Awareness with Push Notifications
by Aaron Smith Push notifications are more than just an ad that appears on a consumer’s mobile device. They have proven to be very effective at getting them to take action, even in cases where the customers are not directly seeking information about the product or service being offered. However, the development of a successful […]
Build Customer Trust with a Better Marketing Approach
It is important for all customer-facing departments within a business to make it easy for shoppers to indicate and change their preferences as their interests evolve over time. The allure of working with an “all-in-one” solution is there are often no additional costs or integration required for a core platform. However, what they gain in […]
Everything Retailers Need to Know About ERP Implementation
by Mark Hook When a small-to-medium sized merchant experiences rapid growth, its profit margins might go up, but its back office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team […]
Delivering Next Level Phygital Marketing for the Future of Retail
While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to shop: online. With mandates continuing to lift nationwide and more folks venturing out in public again, retailers are perfecting phygital marketing that blends both the online and in-store experiences. […]
The Bellevue Collection Perfecting Personalized Customer Experiences
Every single business out there had to make changes to their model when the pandemic striked. Whether it was putting more focus into their ecommerce websites, offering different contactless payment and delivery options, or increasing their presence on social media, no stone was left unturned. While some retailers did not make it out of the […]
How to Leverage IP Geolocation in Targeted Online Advertising
by Digital Element It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. Given the amount of time consumers spend on computers, mobile devices, the web, and social media, these numbers are almost guaranteed to see […]
7 Tips to Visually Optimize Your Website
With retail ecommerce giants like Amazon and Walmart setting the bar extremely high for website design and experiences, smaller online stores are left behind to constantly make updates to ensure their websites are similarly easy to use. It is absolutely crucial to have a visually appealing website, seeing as 38% of consumers will leave if […]