Implementing an ERP system, or even an OMS, is a major undertaking for a retail business with a mixed bag of typical outcomes. Half (49%) of firms have experienced a major implementation challenge or failure when adopting the DIY approach within the last 12 months — highlighting why it is often a failure waiting to […]
Marketing & Management
Success Tips for Food & Beverage Wholesale Distribution
The best performing food and beverage wholesalers know that growing revenue only through new customer acquisition is not an efficient way to scale. Growing revenue by keeping low churn using up-sells, cross-sells, and expanded use is a most profitable way to scale. Maintaining consistent and accurate pricing across channels can be difficult and costly. If […]
5 Ways Low-Code Technologies Can Help Boost Business
Low-code platforms are sometimes compared to no-code development. The difference lies in the audience — low-code is aimed at developers or professionals with some technical knowledge. When working in low-code environments, developers can generally work faster. Low-code platforms can be used to develop applications that improve customer service by empowering staff to address issues and […]
How to Revolutionize Inventory Management
Shoppers are now likely to see an out-of-stock message on one out of every 59 product pages, a 235 percent increase from pre-pandemic levels. Having insufficient stock to fulfill demand results in missed sales, causes reputational damage, and sends customers to competitors. Businesses that employ data-led solutions to streamline supply chain efficiency will reap rewards. […]
How to Use Influencer Marketing to Increase Customer Loyalty
Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising. An important thing to remember is that influencer marketing campaigns do not always translate to immediate sales. The main goal of this tactic is to gain exposure and get new customers. To truly understand the impact of your […]
3 Strategies to Help Grow Your Business
The products you are offering must be truly unique and stand out from other brands. Find the gaps within the industry and see what consumers are searching for, and tailor your merchandise to these trends. Merchandise with a lower number of reviews are usually easier to compete with than a product that has 20,000 reviews. […]
These Technologies Will Engage Your Customers
Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow. Even though small business buyers see most retail technologies as helpful, they are aware yet unimpressed with chatbots. Consumers who see value in retail technology are more likely (73%) to prefer familiar brands than those who are unimpressed with the […]
Increase Sales by Skipping the Big Box Stores
By talking with shoppers and getting to know them, owners are then able to offer personalized experiences that big box stores cannot compete with. Share your story. Since the customer already has a great relationship with the owner, they are more likely to feel comfortable asking about specific products and companies. You need to always […]
Boost Marketing with Zero Party Data
Recent changes to consumer privacy have resulted in third-party cookies being deprecated, and third-party data in general is becoming less effective. Messaging needs to be changed to reflect a unique interest or life situation. Lastly, it is important to leverage appropriate marketing technology so that you can truly leverage all tools and resources available. Zero-party […]
How to Deal with Excess Inventory
by Charlie Casey Prices for virtually everything have risen sharply over the first part of 2022. Some of the items we know and love are back on the shelves in excess, while others still remain hard to find. In fact, some of the biggest retail stories of the year have centered around the surplus of […]