Before considering what product to launch, you must have a marketing plan. Identify the customer problem you intend to solve. Then, create a product concept. Launching a new product is not easy, and setting realistic expectations is important. by Lizzie Weakley New products are the lifeblood of any business. They give you a unique selling […]
Retail News
Why Meta is Going Brick and Mortar
Meta just opened their first brick-and-mortar store in Burlingame, California to showcase its Metaverse products. Even companies who have a large focus on technology and online shopping still find the importance of in-person experiences. The Metaverse has a vision for the future where customers, from the comfort of their home, can use VR to walk […]
Tips & Tricks to Staying in Business Over 70 Years
“Be very straight and honest with everyone. Honesty is the most important policy.” While there are no plans to open another brick-and-mortar location in the future, the Baribault family is constantly growing the business by expanding their offerings. “We always stay true to the fact that even if a customer does not remember what we […]
Building a Successful Business During the Pandemic
A variety of small businesses are still playing catch-up in the after-affects of the shutdowns. Still, Williams and her team made it through, finally debuting her new brand this year. Finding a really good PR company to help you, along with an ads manager company, I think will make a big difference. “Starting your own […]
3 Steps to Prevent Online Fraud
by Patrick Kelly One of the most significant economic impacts of the COVID-19 pandemic was the dramatic increase in ecommerce as consumers avoided brick-and-mortar stores. The industry was quick to pivot and enable businesses to operate without requiring a physical presence, which helped them reduce operating costs and minimize their infrastructure. Not surprisingly, this was […]
How CBD Brands Can Thrive in a Highly Saturated Market
While the CBD industry is booming, it has also become highly saturated — overloaded with brands that are hard to differentiate from one another and who sell relatively similar products claiming that they are “the best.” This makes it especially difficult for business owners who are looking to get their newest venture off the ground. […]
The Top 5 Themes Shaping the Future of Fashion
As the luxury fashion market is forecasted to grow to $383 billion in 2025, retailers must leverage data in order to respond to these critical shifts in the industry. The trends that COVID brought along for the ride are finally beginning to change — meaning work-from-home styles are no longer popular as shoppers trade out […]
How to Deal with Excess Inventory
by Charlie Casey Prices for virtually everything have risen sharply over the first part of 2022. Some of the items we know and love are back on the shelves in excess, while others still remain hard to find. In fact, some of the biggest retail stories of the year have centered around the surplus of […]
How to Capitalize on Wedding Season
Wedding Wire’s latest trends report states that in 2021, almost two million weddings took place in the U.S., a number that is expected to increase to 2.5 million by the end of 2022. This year will play host to the largest number of weddings since 2018, and today the average cost to attend a wedding […]
How Retailers Can Adjust to Soaring Inflation Prices
With inflation at its highest level in years, consumers are heavily weighing where and how to spend their hard-earned money. While some are splurging on big-ticket items before prices rise even higher, others are no doubt contemplating where they can save a few extra bucks here and there. It does not look like soaring prices […]