One of the better sellers for the children’s market recently has been, My Pillow Pets, which are plush, folding stuffed animals and a pillow, all in one. A perfect gift item for any season, My Pillow Pets are supported by a national marketing campaign, and that’s just one of the reasons it’s wholesaled by Long Island based, Novelty Poster Co. “It’s a very popular item, and we expect a surge of business as they come out with new characters this year,” says Jeff Sokoloff, founder and president of Novelty Poster. Sokoloff, in business for 20 years, started out carrying unique posters, as his company name implies, and then expanded into toys, gifts and novelties. “We’re always looking for the latest products, which is why we latched onto the Pillow Pets,” Sokoloff says. “They’re enjoying ongoing popularity.”
The 18” plush toys are perfect for kids from ages three and up. Made of soft chenille plush, they come in a variety of colorful characters, including a bumblebee, ladybug, unicorn, dolphin, penguin, panda and more. Coming this spring, the company will be introducing 20 more additional characters, including whimsical and colorful frogs and camels. “We wholesale the Pillow Pets for only $12 each, and they’re selling anywhere from $20 to $24 retail,” Sokoloff says. “There’s no minimum order, but we can work out a discount for quantities,” he adds. Shipped polybagged 12 to a carton, the company usually sends out orders within 24 hours. Novelty Poster wholesales to gift, toy, card and department stores, as well as online retailers. “We carry more than 150 different items, so we’re sure to have something for everyone.”
For more information:
Novelty Poster
81 North Forest Avenue
Rockville Centre, NY 11570
Tel.: 516-561-1378
Toll Free: 800-648-4818
Website: www.noveltyposter.com