Over a quarter of American consumers have accidentally bought at least one counterfeit product in the past year, and 52 percent of U.S. consumers have lost trust in a brand after buying a fake product online. 32 percent of American consumers believe online marketplaces should be doing more to stop the purchase of counterfeit goods, […]
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9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
Spring into Action: How to Increase Apparel and Accessory Sales
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is a time for new beginnings, and there’s no better time to reinvent your store and optimize for sales. Here is a step-by-step guide for increasing apparel sales in your […]
How to Incorporate Home Decor Items
Home decor is a rapidly rising retail category. Between furnishings, linens, bedding, wall decor, kitchen items, candles, decorations, and seasonal items the options are endless. Customers are spending more and more on home decor products, especially as Millennials continue to purchase homes. Easily add home decor items to your store by following these quick tips: […]
Holiday Advice from Kim Ramsey of The Toy Room
We sat down with local retailer Kim Ramsey of The Toy Room for her tips and tricks on holiday selling. How can indie retailers stand out this holiday season? “Keep doing what indie retailers do best: offer the best service. Hands-on customer service is something you really don’t get at a box store. We […]
5 Ways to Make Your Stores Look Better and Sell More
This article will inspire you to make some simple changes to your retail environment to improve sales and develop loyal and satisfied customers.
Organize Your Business with Google Cloud
Businesses and consumers all over the world have been using Microsoft Office since it’s initial release in 1990. It’s helped to keep businesses organized and easy flowing. But now, organization and communication has never been easier as new wave technology continues to stream its way into our lives.
How Good Website Design Translates to Better Sales
In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.
Dealing with Deposits for Independent Retailer Tenants
As we advise in our book, Negotiating Commercial Leases & Renewals FOR DUMMIES, from your standpoint as a tenant, paying a security deposit confers no benefit. It ties up your money – money that many landlords try hard not to refund to you if you don’t renew your lease.
Understanding Different Landlord Types
Commercial landlords fall into different categories and have different motivations for owning their commercial real estate development.