The U.S. convenience store industry boasts a total of 151,282 stores (as of December 31, 2013) across the country and posted $696 billion in total sales in 2013.
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Having a website is imperative for every retailer, including independent brick & mortars. At minimum, potential customers should be able to find you through a search, get a sense of who you are and what type of merchandise you carry, and find your locations and hours.
Most retailers have been in a situation where there was a big product, company or merchandise decision to make, and they would have liked feedback but did not know whom to contact. Being a member of The Zoo & Aquarium Buyers Group (ZAG) provides the opportunity to ask retail buyers and managers from other establishments that are close in climate, size, location and traffic about what works for them, so retailers can utilize what they have learned.