by Slyvia Dougherty The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. What is the best way to find qualified leads and convert them into sales […]
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How the Metaverse is Expanding Omnichannel Commerce & Complexity
by Liz Armbruester In recent years, more brands have turned to ecommerce and online sales to boost revenue resulting in an acceleration of omnichannel commerce. The traditional in-store shopping experience has been upended by new choices for consumers like buy online and pick up in-store. In fact, according to Wix, 76 percent of consumers are […]
4 Reasons Budding Online Businesses Should Start Multichannel Selling
by Mark Hook Retailers deal with plenty of challenges as an ecommerce business owner, but there is likely one big challenge that tops their list: making sales. Brands want to get their products into the hands of as many happy customers as they can. Yet, with more than 350 million total products on Amazon and […]
What Retailers Need to Know About Sales Tax in 2022
by Liz Armbruester After a tumultuous two years of the global pandemic, significant uncertainty remains. Supply chain issues, the risk of inflation, and the changing labor market are just a few factors global businesses are monitoring as they define their strategies for the next 12 months. Amid this uncertainty, brands will also have to navigate […]
Black Friday & Cyber Monday 101
by Charlie Casey Autumn is upon us, and so many consumers enjoy the rituals of this season — apple picking, leaf peeping, and pumpkin spice lattes. As we get closer to Thanksgiving, many shoppers still make their holiday gift lists in anticipation of the deals to be had on Black Friday and Cyber Monday (BFCM). […]
How to Leverage Amazon Prime Day
We all know that Amazon dominates the ecommerce world. So much so, that they created their own two-day shopping event, this year taking place June 21-22, 2021. Amazon Prime Day started in 2015 as a one-day-only shopping event exclusively for Amazon Prime members and it has since expanded to multiple days with early deals leading […]
How VoIP Phone Systems Can Help Independent Retailers Make Big Impressions
by Ken Narita Independent Retailers today face numerous challenges. Missing calls from customers and prospects shouldn’t be one of them. Many indie retailers have switched to voice over internet protocol (VoIP) systems from traditional landlines because of significant cost savings; the ability to work from anywhere (and still use your office phone number); and the […]
Prime Day: Should You Participate and How Retailers Are Creating Their Own Holiday
Amazon Prime Day is rapidly approaching, and with all the lockdown madness happening for the last few months, retailers are looking for more creative ways to sell their products online. Normally, Prime Day would be the perfect opportunity to create some deals and make extra cash, but with Amazon’s increasing seller fees and competition, it […]
Small Business Owners See Small Increase in Sales During Contactless COVID-19
Small businesses are suffering as a result of the COVID-19 pandemic, but there are some bright spots according to a new report from the Electronic Transactions Association (ETA) and The Strawhecker Group (TSG) released on April 10. In a survey of small business owners conducted in late March, almost 40 percent reported that their business […]
Get Money Back with these 2020 Tax Tips for Retailers
by Danielle Higley Depending on your industry, workflows, or a thousand other factors, your business may be leaving tax savings on the table. That’s why it’s so important to have a good accountant or bookkeeper on speed dial around tax time. You never know what sort of credits or deductions you might qualify for until […]