When attending a trade show, the number one thing you should do to be prepared is research. It is important to know what is selling in your store, and understand who your customer is. Do not just buy gifts and toys because you like them. Come with a budget and stick to it, and you will have a successful show.
Browsing: small business
What is a brand? We can all easily name a few quickly. These brands permeate our culture on all modes of communication, like billboards, TV, digital and print. These top of mind companies may include newer brands, or ones that have existed for decades.
Your day as a retailer starts like any other; you tidy up the store, open to a bright shiny day, and happily begin selling your products to a loyal following. When, just a few hours in, a customer is standing at the point of sale prepared to make a sizable purchase. However this time something is different: you swipe their card and nothing happens. You try to connect to a supplier’s website and it does not work either. In the pit of your stomach a feeling comes over you that you know all too well. The Internet is down…
Selling online can be a lucrative business, and can assist retailers in taking their companies to the next level. One of the most crucial pieces of the online retail puzzle is ensuring that customers receive their orders efficiently, and on time.
With the USPS enacting a 5.9 percent increase across all mailing types, the largest rate hike for print mailings since 2007, catalog mailers are being forced to consider new strategies. Rather than dramatically reducing circulation and frequency, or jumping to less established online marketing channels, one option that’s attracting renewed interest is the “Mini Slim Catalog.”
In recent months, a combined 41 million customer credit and debit cards were compromised, due to a string of cyber-attacks on two high-profile corporate chain stores. As a small business owner, your footprint may be smaller than a mass-market retailer, but you are subjecting yourself to a huge risk if you are not making data protection a top priority.
Many small business owners hang in limbo when it comes to actively engaging on Twitter. When deciding whether to tweet or not to tweet, consider that 85 percent of Twitter users feel more connected to a small business after they begin following it, Twitter reports.
Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business
Kabbage is an automated financial services platform that quickly supplies working capital to small and mid-size businesses. On average, from the time merchants land on Kabbage’s website until they have cash in their accounts, it takes seven minutes.
Indie retailers want to accept as many forms of payment as possible to better serve their customers, as well as to achieve maximum sales. Shoppers often prefer to pay with a credit card because they earn prized rewards points.