Your ecommerce site is loaded with great products, your shopping cart is ready to roll, and your web pages are engaging. Now it is time to…
Author: Jay Wilner
Jay Wilner
As a digital marketing professional, I have always tried to leverage my science and math education to help my clients get the best results possible. I also feel that its a privilege to work in such a dynamic and exciting field as digital marketing and to have clients trust me with their online business.
Here are a few tips to help independent retailers manage and optimize PPC campaigns.
Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.
Improve your ecommerce site’s checkout process and decrease the number of customer exits.