Customer needs and desires are constantly changing, and with them, so are the needs of retailers. Aside from the varying shift in which products are in…
Author: Krystina Morgan
Krystina Morgan
Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.
The fashion industry has seen a strong recovery emerging from the pandemic. According to The State of Fashion 2023 conducted by The Business of Fashion (BoF)…
Once the holidays are over and the cold weather continues to dominate the outdoors, the winter blues can set in for many everywhere. Some may even…
Retailers were cautiously optimistic going into Black Friday and Cyber Monday this year. While many shoppers celebrated the most “normal” holiday season in years, others were…
It is that time to start dreaming of warmer weather and getting your customers ready with everything they need for their planned vacations. From tote bags…
With the busiest buying season of the year in full swing, we hope you are feeling the holiday spirit from your head to your mistle-toes. Even…
Even before the COVID-19 pandemic, technology played a huge role in enhancing customer shopping experiences and making retail owners’ lives easier. Now, with the boost in…
Expanding internationally can have a significant impact on many areas of a business. Year-over-year revenue growth, increased brand reputation, and new customers across multiple geographies, among…
After a COVID-19 slump, an unprecedented 2.5 million weddings are set to take place in 2023 — a surge not seen since 1984. Americans are also…
From electronics to clothing, consumers around the world want products that are more environmentally sustainable and ethically produced, including the jewelry they wear. In fact, many…