Discounting in ecommerce has become popular because it is easy to offer and implement. Keeping customers after they make holiday purchases is on the mind of…
Author: Krystina Morgan
Krystina Morgan
Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.
Multiple attempts have been made to increase domestic manufacturing in the US, but the ripple effects of the pandemic continue to throw curveballs at businesses everywhere,…
Consumers are returning more purchases than ever, especially with the growing convenience of online orders, but it is becoming an increasingly expensive problem for retailers. Last…
As retailers continue to push through the busy holiday season, you are soon going to need to restock as shoppers buy through all of your inventory,…
The busy trade show season will be starting soon in early 2023, and exhibitors interested in getting their merchandise in front of thousands of retailers need…
To successfully launch any small business off the ground, you need a business plan. Even if it is just a simple sheet of paper, it is…
Daydreaming about warm weather and beach days? Well you can experience the real deal at Surf Expo, the world’s premier watersports and beach lifestyle trade show.…
The Halloween & Party Expo is bringing some excitement to January, 2023 with their Las Vegas trade show. Halloween, party, and specialty retailers can start the…
Rising inflation and supply chain issues continue to throw a curveball at businesses and consumers alike. With so much confusion and uncertainty about the future, it…
This year, Drizly continued their annual Top Shelf Retailer Awards program to celebrate 100 retailers and brands who go above and beyond in 10 unique categories…