Consumers still seem to be opening their wallets despite inflation and threats of a recession. Overall retail sales were flat in July compared with the prior…
Author: Krystina Morgan
Krystina Morgan
Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.
Apple recently announced its big move into Buy Now, Pay Later (BNPL). This new payment method will attract more purchases and allow customers to spread costs…
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Aside from hosting pop-up and in-store events, fall fairs and festivals are great ways to get your brand name out there and score some new loyal…
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Inflation has been causing shoppers all across the world to cut back on their spending and budget wherever necessary. Because of the price increases, the U.S.…