As an independent retailer, if you do not market your seasonal goods early in the season as well, the holiday sales boat may sail without you. If you simply take the two adjectives, plan and budget, you end up with some very simple directives to attract buyers to your store. Target consumers who plan, and therefore are ready to buy early in the shopping season, with specific programs.
Author: Mike Auger
Mike Auger
Mike Auger is president and CEO of Pinnacle Cart, a hosted shopping cart and ecommerce software application that allows you to create, manage and effectively market your business. www.pinnaclecart.com.
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