Author: Paula Rosenblum of Retail Systems Research

Paula Rosenblum is co-founder and Managing Partner at RSR Research and is widely recognized as one of the industry' s top retail technology analysts.

Having a website is imperative for every retailer, including independent brick & mortars. At minimum, potential customers should be able to find you through a search, get a sense of who you are and what type of merchandise you carry, and find your locations and hours.

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By now, most of us have used our mobile phones to compare prices on planned purchases. We may not check the price of every can of…

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