by Melissa Stivale While we do not often stop to think about how much color affects our daily lives, its influence is something marketing professionals can and should use to their advantage when it comes to branding and visual merchandising. The proper use of color theory in window displays has the power to increase foot […]
7 Steps to Create Successful Shipping for Your Business
by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In order for online brands and ecommerce businesses to compete in this marketplace, it is essential to have a shipping process that is efficient and cost-effective. Covering everything from understanding your customer’s needs to choosing the right shipping provider, here is […]
Improve Your Supply Chain With an Effective Data Strategy
by Sunil Kardam It is fair to say that the global logistics network has been having a rough time over the past few years, and the supply chain crisis is expected to continue well into 2023. However, it is not all doom and gloom, as there are ways that logistics companies can stay ahead of […]
Strategies for Growth During a Frugal Holiday Shopping Season
by Mark Hook As the ‘golden quarter’ once again rolls around — the third since the pandemic began — retailers have learnt from experience to expect a direct challenge to business. In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation […]
The Key to Scaling Your Private Label Brand
by Eric Linxwiler It has been a banner year for private labels. Inflation and the rising cost of living have changed how consumers shop, leading more to turn to store brand alternatives to save money. More than 87 percent of consumers are now opting to buy private labels at least some of the time, and […]
6 Easy Ways to Get More Google Reviews for Your Business
by Justin Berg From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business for completely free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketers are struggling to find the secret to success. To help out indie retailers everywhere, […]
Consumers Plan to Do More Holiday Shopping In Stores Than Online
by The NPD Group The number of consumers planning to shop online for the holidays fell from 85 percent last year to 80 percent this year, which is the largest ever shift favoring stores, according to the annual holiday purchase intentions survey from The NPD Group. Getting Back Into the Sport of Shopping This is […]
Report Reveals New Details on Fake Reviews
by Bazaarvoice, Inc. Bazaarvoice, Inc., a provider of product reviews and user-generated content solutions, released its latest research, based on a survey of more than 10,000 global shoppers. The report explores the effect fake reviews and authenticity have on customer trust, and the subsequent actions shoppers take based on that trust. Fake Reviews Are Agitating […]
How Retailers Can Maximize Delivery Performance
While common thinking is that all consumers want their goods delivered as quickly as possible, the reality is much more nuanced. Brands can maximize top- and bottom-line performance by creating delivery personas in the same way that they segment customers based on buying habits. By understanding the distinct delivery personas and their motivational drivers and […]
Key Strategies for Retailers to Push Sustainability Efforts
Integrated initiatives have a favorable effect on corporate success. Companies are achieving considerable cost savings through efficiencies linked to environmental sustainability. By encouraging more circularity, or giving a second life to items, retailers can create commercial value by remerchandising once-used items. Packaging and labels that are sustainable, eco-friendly, and biodegradable are not just a unique […]