• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Thursday, March 23
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»Capitalize on Summer Markets & Festivals
Retail News

Capitalize on Summer Markets & Festivals

Krystina MorganBy Krystina MorganMarch 31, 20223 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email
wandering summer market

As consumers once again begin emerging from a pretty locked down and socially distanced winter season, they are going to be super eager to get out of the house and not only enjoy the warmer weather, but also to mingle with friends and do some in-person shopping. There is one way that shoppers can check off all of these boxes: by visiting outdoor summer pop-up markets and festivals.

A Cheap Way to Grow Your Business

Especially for brands who are just starting out or do not yet have a storefront, summer markets and festivals are great ways to get your company name out there and make some sales. In fact, a farmers market situated in Florida has become a wonderful testing ground for burgeoning new businesses created amid the pandemic. As entrepreneurs began to pursue their passions and leave their 9-5 desk jobs, the Lakewood Ranch Farmers Market at Waterside Place has become an attractive way for these new retailers to test their mettle before opening brick-and-mortar locations.

“In today’s world, space is really expensive, so if you are going into a retail space, that is a huge investment for the very first time,” Monaca Onstad, Director of Community Relations at Lakewood Ranch Communities, LLC, said. “So if you are selling pickles, but are not sure if the world will like your pickles, this is a great way to test the market before you go into a brick-and-mortar store. Some of our vendors have such a huge following because they are getting 7,000 – 8,000 shoppers coming through a week.”

Open-Air Markets Meet Safety Precautions

Even though some consumers are still a little cautious to go shopping in person, outdoor pop-up markets and festivals provide that open-air atmosphere to make them feel safe with plenty of space to keep socially distant from others. While the Lakewood Ranch Farmers Market experienced some negative effects from COVID-19 in the very beginning, they were able to bounce back quickly due to their open air market, causing shoppers to feel more comfortable going out for the weekend.

“As we all emerge from the pandemic, a huge number of shoppers will be visiting pop-up markets and festivals in droves,” Udayan Bose, founder and CEO of NetElixir, said. “Mobile marketing will be key this summer, as will connecting online and offline to provide a seamless experience for customers. Platforms like Google have launched a Performance Max campaign format that ties in advertising various Google properties into one instead of separate local campaigns and smart shopping campaigns. Marketers will need to make the most of these advertising options.”

Make This Your 2022 Goal

Onstad says to consider markets and festivals as an incubator to help retailers out until you can get your own storefront. Just like Lakewood Ranch Communities, most of these open-air locations favor small businesses and want to help promote them as much as possible. Even if you are already a well-established brick-and-mortar retailer, make it a goal this year to step outside and take part in a local market or festival.

March 2022 Issue
Share. Facebook Twitter Email
Previous ArticleTax Challenges Brought On by the Retail Revolution
Next Article Aspiring Entrepreneurs Can Grow Their Business at This Annual Festival

Related Posts

5 Essential Tax Season Preparation Tips

January 24, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.