Browsing: Marketing & Management

In recent months, a combined 41 million customer credit and debit cards were compromised, due to a string of cyber-attacks on two high-profile corporate chain stores. As a small business owner, your footprint may be smaller than a mass-market retailer, but you are subjecting yourself to a huge risk if you are not making data protection a top priority.

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Most retailers have been in a situation where there was a big product, company or merchandise decision to make, and they would have liked feedback but did not know whom to contact. Being a member of The Zoo & Aquarium Buyers Group (ZAG) provides the opportunity to ask retail buyers and managers from other establishments that are close in climate, size, location and traffic about what works for them, so retailers can utilize what they have learned.

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Many small business owners hang in limbo when it comes to actively engaging on Twitter. When deciding whether to tweet or not to tweet, consider that 85 percent of Twitter users feel more connected to a small business after they begin following it, Twitter reports.

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In part two of our interview with Stacy Leistner, VP of Strategic Communications at The Toy Industry Association (TIA), he reveals trends in tech toys, provides a retail toy industry forecast, and a look at how toy sales stack up around the world.

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Indie retailers want to accept as many forms of payment as possible to better serve their customers, as well as to achieve maximum sales. Shoppers often prefer to pay with a credit card because they earn prized rewards points.

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Plaza Del Sol has developed an exciting and affordable lease concept designed especially for independent retailers. The management group is revamping a 400,000 square foot shopping center in Kissimmee, FL, formerly Osceola Square Mall, to provide an international plaza ambiance, while still maintaining its bevy of popular anchor stores.

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Sourcing Products at Trade Shows

Product sourcing is a critical part of a retail business, and trade shows are great places for retailers to meet with potential suppliers and distributors to find the merchandise they need. Below are several tips to help retailers make the most out of a show.

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