Color has a powerful psychological effect on buying behavior, as it drives mood, perception, likes and dislikes. Big retailers spend millions of dollars testing the impact of colors on consumers, because merchants know they influence how their products are perceived. Use colors correctly and the rewards can be great. Use them incorrectly and it can send a message that directs website visitors to stay clear.
Browsing: For Buyers
Jewelry sales in the United States grew to an estimated $71.3 billion in 2012, according to the 2013 U.S. Retail Jewelry Update by Polygon. This consistently popular product category offers retailers an opportunity to generate profits from emerging styles and timeless classics. Independent Retailer magazine asked Brian Nelson, sales manager for Sun Fashion Designs, to share trends he sees in the industry, along with tips on presenting and selling jewelry.
As an indie retailer, you are responsible for sales, accounting, purchasing and a host of other duties. Rewarding? Yes. Peaceful? No. These routine responsibilities leave few resources for in-store marketing.
User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load.
Retail’s BIG Show 2014, the National Retail Federation ‘s 103rd annual convention & expo, will be held January 12-15 at the Jacob K. Javits Convention Center in New York City. This year’s BIG Show highlights include keynotes from 43rd President of the United States George W. Bush, TOMS Shoes’ Zita Cassizzi, NRF’s Matthew Shay, Macy’s Terry J. Lundgren, Sprinkles Cupcakes’ Candace Nelson, designer Rebecca Minkoff and more.
The Surf Expo, now celebrating its 38th year, will be held January 9-11 at the Orange County Convention Center in Orlando, FL. The show features approximately 2,600 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies and demos. More than 26,000 attendees are expected.
By Adam Kinsey The modern retailer needs some technological prowess to maximize profits and efficiency. However, some of the most useful technology seems to be an…
No matter what the industry, employees are the face of a company. Sure, the products you are selling are why customers first visit your business, but it is employees that keep them coming back. Engaged and happy employees improve the customer experience, which results in loyalty and increased revenue and growth.
Thanksgiving online sales totaled $1.06 billion in the U.S., according to Adobe Systems, which analyzed 180 million visits to more than 1,000 U.S. retail websites. Revenue for leading online retailers rose nearly 40 percent from last year, ecommerce firm Monetate reports. The increases included a 73.6 percent rise in revenue from shoppers using tablets, a 50.7 percent rise in sales to smartphone users, and a 39.8 percent increase in revenues via laptop and desktop computers.
Smart indie retailers are always looking for ways to attract customers and build business. One way to grow is to cultivate a local following. Here are some tips for expanding your local customer base and sales.