Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Tuesday, June 3
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Trade Show News»Fast-Track Retail Recovery at Licensing Expo Virtual
Trade Show News

Fast-Track Retail Recovery at Licensing Expo Virtual

PublisherBy PublisherAugust 31, 2021Updated:January 11, 20233 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

Despite adversity, retailers have quickly adapted and demonstrated their agility by turning to experiential offerings that facilitate the physical connection that society craves. In many cases, brand licensing underpins these interactive and tactile offerings, serving as a strategic tool for retailers to drive growth by leveraging well-known brands. Although, will the return of location-based experiences and retailers offering limited-edition products be enough to fast-track widespread recovery?

In order to provide a platform for the global licensing and retail community to connect and discuss these important topics, the Global Licensing Group held Licensing Expo Virtual, an online event that took place August 24-26. The most influential event in licensing welcomed the global community of retailers, manufacturers, and IP owners to come together to learn, find inspiration, network, and strike deals. One thousand meetings were secured one week alone, putting Licensing Expo Virtual at over 5,000 meetings, underscoring the industry’s critical need to reconnect with existing partners and establish new business opportunities.

Ahead of the show launch, Independent Retailer had the chance to speak with Anna Knight, VP of Licensing, to discuss how the event organizers are catering content to the retail audience.

IR: Licensing plays a critical role in advancing the retail sector. How are you catering to this segment at the upcoming event? 

Anna: You’re correct. Licensing has proven itself a handy and successful tool again and again in driving customer engagement. Complementing this, we have strategically designed this year’s event to serve the critical retail segment that fuels the $292.8 billion in sales of licensed merchandise. We were so excited to launch the all-new ‘Ask Me Anything’ program that helped retailers make the most of licensing opportunities; from creating unique product ranges to building a more substantial in-store experience, licensing can help retailers stand out amongst competitors.

The retail-focused content is topical and ready to stream on-demand today, with education including “Licensing as a tool for growth and customer engagement in retail,” presented by Julia Redman, Buyer and Consultant at Buyers Eye, “The Experience Economy – from pause to fast-forward,” hosted by Jonathan Watson, CPO at The Insights Family, and “Wayfair’s sustained growth powered by a customer-centric vision and focus on execution,” presented by Ankit Mangal, Director at Wayfair.

IR: What else can retailers look forward to? 

Anna: This being our third entirely virtual event, we’ve learned a few things, held lengthy conversations with our customers, and have adjusted accordingly. In a digital environment, it’s important only to offer programs and content that move the needle for the industry. As a result, we have heavily invested in providing greater exposure to the breadth of brands that are available to license, with thousands to choose from including Pac-Man, Fruit Loops, Route 66, Coca-Cola, League of Legends, Peaky Blinders, Pan Am, BMW , MasterChef, Crayola, Looney Tunes, Baby Shark to name a few.

Another new program we were thrilled to bring to the licensing and retail community is the Digital Brand Roadshows. Consisting of 40-minute live broadcasts, the new program collates a broad-cross section of brands, spotlighting a selection of the thousands of IPs available for license throughout the event. This program was designed with retailers in mind, as each of the six thematic roadshows shines a light on the type of products and emergent themes attracting tomorrow’s consumers. All participating IPs align with consumer trends and are available to license.

Even though the live event has ended, the content will still be available on-demand for 30 days. Retailers can log into the site here and view all that the event had to offer.

August 2021 Issue
Share. Facebook Twitter Email
Previous ArticleHow to Evaluate Online Brands for Your Shelves
Next Article Atlanta Apparel Announces Spring/Summer 2022 Trend Report

Related Posts

The Perks of Attending IFJAG Las Vegas

January 6, 2023

Product Preview at Philadelphia Gift Show

January 4, 2023

5 Must-Attend Trade Shows in 2023

December 16, 2022
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.com 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.