• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources

WholesaleCentral.com Blog

The Industry's Trusted Source for B2B Retail and Wholesale News

  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Home » Gen Y Goes Digital

Gen Y Goes Digital

February 1, 2011 by WC Publisher

With about 75 million individuals ages 12 to 29 living in the U.S. today, Gen Y is believed to be the largest generational cohort since the baby boomers. Now digital media is trouncing traditional channels in the battle for affluent Gen Y consumers, according to a new study by L2, which examined the media consumption habits of well-heeled millennials, defined as anyone born between 1980-2000. According to online news site, MediaPost, the L2 study was based on an international survey panel of 535 young adults who expect to earn more than $80,000 per year in the near future. Of key interest to advertisers, marketers and retailers, the study delved into the implications for luxury marketers looking to connect with prestige oriented members of this rising generation.

The study notes that Facebook is a dominant presence in the Gen Y media mix, with 81 percent of affluent millennial consumers using it every day, which is about twice the proportion who read newspaper content (45 percent) or watch TV shows (44 percent) everyday. Some 25 percent say they use mobile devices to access social media, while a solid majority give social media an important role in their consumer decisions, MediaPost says. Sixty three percent use social media to engage with brands, and more than half say their attitudes toward brands are shaped by Facebook, blogs and online video produced by brands. One other important point that retailers should note is that 45 percent say they read blogs everyday.

Indeed, online video is making impressive strides among the Gen Y affluent audience: 42 percent of the sample group watch TV shows online, while 27 percent watch movies online. It’s no surprise that mobile is playing an increasingly important role, with 13 percent saying they had watched video on a mobile device in the past 24 hours. When Gen Y affluents do consume traditional media content, it tends to be via digital channels. For example, 66 percent of respondents say they read newspaper content online. However, there is a considerable variation between media, 71 percent of respondents say they still read print magazines, compared to just 24 percent who read magazine content online.

Category: Magazine Archives, Retail News Tags: technology

Primary Sidebar

Latest Posts

How to Avoid ERP System Pitfalls

Marketing & Management

Using Blockchain to Grow Your Business

Ecommerce

5 Tips to Boost Ecommerce Conversions

Ecommerce

Success Tips for Food & Beverage Wholesale Distribution

Marketing & Management

8 Entrepreneurial Myths Debunked

Retail News

Improve Retail Pop-Up Experiences with Technology

Retail News

Sign Up for Buyer Updates

WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Editor’s Picks

How to Build the Perfect Marketing Campaign

Editors Picks, Wholesale 101 for Buyers

The Best & Worst Times to Post on Social Media

Editors Picks, Marketing & Management

Best Made in USA Products to Sell in the Summer

Editors Picks, Featured Products, Made in USA, Product News

More Editor's Picks

Follow Us:

© Sumner Communications, Inc.
6 Research Drive, Suite 420 | Shelton, CT 06484