• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Wednesday, March 22
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»Featured Products»Product News»Hot Looks in Sunglasses
Product News

Hot Looks in Sunglasses

PublisherBy PublisherJanuary 8, 20143 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

Hot Looks in SunglassesSunglasses are popular accessories year round, as they are both functional and fabulous. Not only do they enable consumers to make fashion statements, they also can protect eyes from harmful UV rays. Solar Sunglasses carries 300 to 400 styles for women, men and children, including a line of biker glasses. “I’ve been selling some styles for six or seven years that are always popular,” says owner Jay La Voe. “We also continually add new styles. We look at what celebrities are wearing, because that’s where the trends get started. Ultimately, people buy what they like, and what looks good on them.”

Wayfarers, Aviators, DG & XLoops

Wayfarers and Aviators have been popular on and off for several decades, and are trending again for 2014. “Today, animal, geometric and floral prints and neon color Wayfarers are in. For Aviators, colored arms and mirrored lenses are updated and popular,” La Voe shares.

Hot Looks in SunglassesOne of Solar Sunglasses most popular brands is DG, which comprises 80 to 100 models at a time. “DGs are top sellers because they are high quality and have the attractive DG logo. Women really like them,” La Voe continues. “For men’s sports looks, XLoops are strong sellers, and the LOC brand is very popular with men who like dark lenses. These brands offer a higher perceived value than ordinary glasses on the rack.” Solar Sunglasses carries several brands and styles of biker glasses, which are generally a wraparound look that is padded to block the wind. The firm recently expanded its assortment of polarized lenses because people want to protect their eyes. It also carries printed party glasses, called “Fun Glasses,” which have branding like Beach Blast and July 4th Fireworks. Fun Glasses also can be customized for fundraising or special events.

“Anywhere there are eyes, you can sell sunglasses,” La Voe stresses. “They offer retailers low costs and high profits.” Solar Sunglasses’ models wholesale for $18 and up per dozen. “If retailers sell just two pairs at $10 each, they make the cost of the entire box back and the rest is profit,” he notes. La Voe also suggests that retailers sell sunglasses with incentive pricing, such as one for $10, two for $15, and three for $20.

Customer care

La Voe has been in the sunglasses business for more than 15 years. “We believe in old-fashioned values, and enjoy helping our buyers,” he notes. “We can tap into our database and tell them what is trending and selling in their ZIP code. I am very accessible, and buyers can always get me on the phone. Even if they want to place an order online, I will discuss their orders with them. I am not interested in a one-time sale, but in building long-term relationships. We believe our customers’ success is our success.”

There is no minimum dollar order amount, but retailers must buy at least one dozen glasses, which generally includes an assortment of lenses and colors. La Voe recommends that retailers start with around ten dozen styles to suit a variety of shoppers’ tastes. Solar Sunglasses is presently offering a startup special of 12 dozen glasses (144 pairs) for $325, which includes a 36-piece counter display. The company will be exhibiting at Surf Expo, January 9-11, in Orlando, FL, at booth #829. It also will be at ASD Las Vegas, March 16-19, at booth #C2739.

Solar Sunglasses
440 Unit 1B Andbro Drive
Pittman, NJ 08071
Toll Free: 877-765-2732
Website: www.solarsunglasses.net

fashion accessories February 2014 issue sunglasses and eyewear
Share. Facebook Twitter Email
Previous ArticleState Retail Associations
Next Article Building Business with Instagram and Pinterest

Related Posts

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

Overstock Liquidations

January 25, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.