• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Saturday, March 25
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»How CBD Brands Can Thrive in a Highly Saturated Market
Retail News

How CBD Brands Can Thrive in a Highly Saturated Market

Krystina MorganBy Krystina MorganJune 30, 20224 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email
CBD graph

While the CBD industry is booming, it has also become highly saturated — overloaded with brands that are hard to differentiate from one another and who sell relatively similar products claiming that they are “the best.” This makes it especially difficult for business owners who are looking to get their newest venture off the ground. How do you stand out?

Get Creative With Your Products

“Bring in products that other companies do not have. CBD brands all sell the same thing, and many topicals are the same, so if you can create a topical or tincture that is different, or use a different cannabinoid, it can prevent you from being just an average CBD company,” Craig Henderson, founder and CEO of Extract Labs, said.

Many brands are getting creative with how they develop new products and are using different cannabinoids to make themselves stand out from the competition. For example, Nesa’s Hemp prides themselves on using CBDA to make all of their merchandise, and Delta Extrax is constantly testing new cannabinoids. The brand offers products infused with THCP, THC-O, THCV, and HHC, all of which are not widely known, which helps draw attention to their merchandise.

Develop a Business Model to Promote Long-Lasting Success

“Something we have had luck with is discount programs, so try offering a niche group of shoppers such as veterans, fire fighters, teachers, and first responders special discounts. Programs like this work really well, and it helps to create a long-lasting customer,” Henderson said.

By targeting certain customer groups, retailers can help increase their brand awareness and ultimately create shoppers for life. Use special holidays such as Veterans Day, World Teachers’ Day, which is celebrated on October 5 every year, or National First Responders Day, which is celebrated on October 28 every year. You can of course still offer promotions to all shoppers throughout the year, but this will help to hit those niche groups.

Post Educational Videos on Social Media

“There is plenty of education technology out there, but if you really want to stand out, post videos and do not talk about your products. The second you bring up CBD, your post can get taken down, so find a way to discuss your products in a certain way, such as with an educational video. This way viewers will want to watch the video and see why others are buying your products. Be careful not to make a sales video, and instead, make it more educational,” Henderson said.

Use Science-Backed Hemp Extraction Processes

There is still a very limited amount of regulation in the CBD industry. According to Henderson, hemp is known to remediate soil — it acts like a sponge and will absorb everything from the soil, which is why some hemp can be full of pesticides. The Hemp Pantry states that hemp plants are naturally resistant to most pests, so there is no need for pesticides and herbicides. This is why it is so important to get products third party lab tested, from the flower to the finished item.

“There are a lot of companies popping up out of nowhere,” Henderson said. “There are many reputable companies, but there are also some just working out of their garage and have no lab. They simply find pictures and represent their brand in a certified way, when it is not true. Always look out for companies like that and make sure what they are claiming is true, so be sure to visit their facility.”

Whether you are looking to start your own brand, create your own products, or sell another company’s merchandise in your store, these four tips are sure to help small businesses on their journey to standing out in a highly saturated CBD market.

CBD how to June 2022 Issue
Share. Facebook Twitter Email
Previous ArticleFall Merchandise Trends
Next Article 6 Tips for Exhibiting at Trade Shows

Related Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

Overstock Liquidations

January 25, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023

Overstock Liquidations

January 25, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.