The Martha Stewart Living brand of home improvement products is heading for Home Depot. The products will be in select categories, including Outdoor Living, Home Organization and Home Decor. “Our partnership with Martha Stewart is a natural fit. For years, both organizations have been the go to destination for consumers seeking ideas and information regarding their home improvement projects,” said Frank Blake, chairman and CEO of The Home Depot. “Martha and her organization offer the best, most practical design ideas for customers, and together we will offer unique products at affordable prices, along with enhanced know how to help consumers complete any project.”
“We are thrilled to have the opportunity to partner with The Home Depot, the largest home improvement retailer in the world,” said Martha Stewart, founder of Martha Stewart Living Omnimedia. “Martha Stewart products have always been stylish and distinctive, with a consistently high level of quality. Partnering with The Home Depot allows us to offer a wider audience the products and ‘how to’ information they need to complete all of their home improvement projects.”
Products in the Outdoor Living category will begin to launch in January 2010 in the U.S., and February 2010 in Canada. Products in the Home Organization categories will launch in February 2010. The Outdoor Living line will consist of many different styles of patio dining and conversation sets, ranging in price from $399 to $1,999, while the Home Organization category will feature a new closet organization system and a versatile nine cube organizational unit.
Both companies are in the process of developing additional product offerings that will be available in 2010, and more details will be announced in the first part of next year. All of these products will be available in The Home Depot stores across both the U.S. and Canada, as well as on homedepot.com.