• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Wednesday, February 1
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Trade Show News»Nielsen Acquires Sports Licensing & Tailgate Show
Trade Show News

Nielsen Acquires Sports Licensing & Tailgate Show

PublisherBy PublisherJanuary 9, 20132 Mins Read
Facebook Twitter Email
nielsen.jpg
Share
Facebook Twitter Email

nielsen sports acquisitionNielsen Holdings N.V., a  global provider of information and insights into what consumers watch and buy, has acquired The Sports Licensing & Tailgate Show and the Tailgating Industry Association. Under an agreement with Showproco, LLC, The Sports Licensing & Tailgate Show and Tailgating Industry Association will join Nielsen’s retail related exposition properties, including Outdoor Retailer Winter Market, Outdoor Retailer Summer Market, Interbike Expo, Health & Fitness Business Expo and the Independent Bicycle Dealer Summit. Nielsen’s Expositions business, which owns and operates business-to-business trade shows and other properties, also produces the ASD and Imprinted Sportswear shows.

“The Sports Licensing & Tailgate Show is a premier trade event dedicated to sports licensing and tailgating products, and we are very excited about adding it to our sports portfolio,” says Darrell Denny, SVP, Nielsen Expositions. “We have a significant amount of licensing activity already taking place at our shows, and we are eager to present this opportunity to our manufacturing, distribution and retail clients. We look forward to building upon the great foundation that longtime industry veterans Stan Schwartz, Hardy Katz and the Showproco team created.”

The Sports Licensing & Tailgate Show, a six-year-old annual trade show dedicated to sports licensing and tailgating product manufacturers, distributors, agents and retailers, serves as the key order-writing event in the industry for licensed sports goods, including apparel, footwear, headwear, sports equipment and memorabilia, as well as tailgating equipment, electronics, shelters, food and beverages.

 

“We feel confident that this trade event—which has grown so dramatically in scale and influence since its inception—is in good hands,” notes Stanley Schwartz, show director. “The resources, experience and economies of scale offered by Nielsen will greatly benefit attendees and elevate the Tailgating Industry Association to a place of power and importance.”“The synergy between sports licensing and tailgating creates all kinds of exciting opportunities for manufacturers and retailers,” adds Hardy Katz, show director.  “I think you’ll see Nielsen take that relationship to the next level.”

The next show will be produced at the Las Vegas Convention Center, January 17-19, 2013. The Sports Licensing & Tailgate Show and Tailgating Industry Association will continue to operate from its offices in Miami, FL, and will be supported from Nielsen’s offices in San Juan Capistrano, CA., under Denny’s direction.

Sports Licensing & Tailgate Show
Share. Facebook Twitter Email
Previous ArticleThe Importance of Branding
Next Article Rainbow Honey Nail Shimmer

Related Posts

The Perks of Attending IFJAG Las Vegas

January 6, 2023

Product Preview at Philadelphia Gift Show

January 4, 2023

5 Must-Attend Trade Shows in 2023

December 16, 2022
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Overstock Liquidations

January 25, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023

Top 10 Closeout & Liquidation Suppliers

January 20, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

Best Video Marketing Tips for Retailers

January 19, 2023

Winning With General Merchandise

January 18, 2023
how-to
Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

Retail News

Using Color Theory in Window Displays to Increase Foot Traffic

December 1, 20224 Mins Read

by Melissa Stivale While we do not often stop to think about how much color…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.