Close Menu
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
Facebook X (Twitter) Instagram
Monday, May 19
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook X (Twitter) Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
WholesaleCentral.com Blog
Home»For Buyers»Retail News»Push for Internet Privacy
Retail News

Push for Internet Privacy

PublisherBy PublisherNovember 1, 2009Updated:February 9, 20233 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

An assembly of 10 consumer advocacy groups, including the U.S. Public Interest Research Group, Consumers Union and the Consumer Federation of America, has called on Congress to enact legislation to protect consumer privacy, amid the growing use of Internet technology that tracks consumers’ online behavior. A bill is expected to be submitted this fall in the House Energy and Commerce Committee’s Subcommittee on Communications, Technology and the Internet.

The subcommittee held a series of public hearings on consumer privacy. House members are expected to soon introduce legislation that would place some restrictions on the ability of online marketers to track consumer Internet behavior across multiple websites, said John Simpson, a consumer advocate for Consumer Watchdog, one of the consumer groups meeting with the subcommittee. In a statement, Boucher made the following comments when referring to plans to introduce privacy legislation this year:

  • Consumers should be given clear, concise information, in an easy to find privacy policy, about what information a website collects about them, how it is used, how it is stored, how long it’s stored, what happens to it when it is no longer stored, and whether it is given or sold to third parties.
  • Consumers should be able to prevent their information from being used, including by the company collecting it, its subsidiaries and business partners.
  • Consumers should be able to opt in to the use of the information by third parties, for those parties’ own marketing purposes.

Simpson added that one issue that privacy advocates hope the legislation will address is the length of time for which online marketers will delete software cookies that record a consumer’s online behavior. When advertisers in the past have let consumers opt out of tracking systems, some of them only deleted the tracking cookies for about six months, requiring the consumers to go back and opt out again to prevent their online activity from being tracked, he said.
The Network Advertising Initiative, an industry group representing marketing companies including Google Inc. and BurstMedia, recently established a policy, effective August 1, 2009, that calls on all member companies to delete cookies for at least five years when consumers make opt out requests. The consumer advocacy groups, however, are pushing the committee to put that and other measures into federal legislation. “Consumers increasingly rely on the Internet and other digital services for a wide range of transactions and services, many of which involve their most sensitive affairs, including health, financial and other personal matters,” the groups said recently in a joint statement. “Companies are now engaging in behavioral advertising, which involves the surreptitious monitoring of user activity.”

“It is just one example of new ways that data is being collected and used,” the group statement said. “In order to protect the interests of Americans, while maintaining robust online commerce, we recommend that Congress enact clear legislation to protect consumer privacy that implements fair information practices,” it concluded.

privacy
Share. Facebook Twitter Email
Previous ArticleLifestage Insights for Web Shoppers
Next Article Kiosks Spread Fun

Related Posts

5 Essential Tax Season Preparation Tips

January 24, 2024

7 Tips for Wholesale Inventory Management

January 23, 2024

Prepare Your Business for Supply Chain Disruptions

December 30, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

11 Mins ReadUpdated:August 9, 2024

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Retail News

5 Essential Tax Season Preparation Tips

10 Mins ReadUpdated:August 8, 2024

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Ecommerce

7 Steps to Create Successful Shipping for Your Business

6 Mins ReadUpdated:August 8, 2024

by Sidney Karanja Today’s business environment is more globalized and complex than ever before. In…

Product News

Overstock Liquidations

6 Mins ReadUpdated:August 9, 2024

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Latest Posts

Crafting a Marketing Strategy for Electronics Retailers

January 21, 2025

Effective Digital Marketing Strategies for Health & Wellness Brands

January 21, 2025

Mastering Beauty Ads: 10 Strategies for Engaging Your Audience | Blog.Wholesalecentrl.comĀ 

January 21, 2025

Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

December 31, 2024

How to Open a Gift Shop: A Step-By-Step Guide

December 23, 2024

Online Marketing Calendar for 2025: Don’t Miss These Critical Dates

December 17, 2024
  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2025. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.