Busy moms with less time to hit brick and mortar outlets are now shopping online in higher number, eMarketer reports.
Going online is practically a requirement for being a mom, the online site says. “A full 90.3% of women with children under 18 access the internet from any location at least once a month, compared to 76.3% of all adult females. By 2014, more than 93% of moms will be regular online users,” according to eMarketer estimates.
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