• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Friday, March 31
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Retail News»Survey Reveals Top Trends in Retail Technology
Retail News

Survey Reveals Top Trends in Retail Technology

PublisherBy PublisherSeptember 28, 20223 Mins Read
Facebook Twitter Email
techno city
Share
Facebook Twitter Email
  • “Moving to a headless CMS architecture can help streamline channel management by replacing custom integrations with standard APIs.”
  • “These survey findings speak to the curiosity among consumers to try out interesting new digital environments, and the need for retailers and ecommerce sites to keep pace.”
  • “Modern CMS architectures are often ‘headless,’ meaning that the back-end repository is not directly coupled to the front-end presentation layer, so if one end is attacked the other end is not also compromised.”

A new survey from Storyblok revealed the latest digital retail trends happening around the Metaverse, CMS proliferation, and increasing website security attacks. The company surveyed 208 retail and ecommerce professionals who directly manage enterprise CMS systems. 

Content Management Systems Gone Wild

Retailers’ customer touchpoints have gone omnichannel, and the number of CMS systems deployed by enterprises is broadening as a result. Seventy-six percent of enterprises surveyed have already deployed more than one CMS, and just over 10 percent have deployed five or more CMSs. Gone are the days that one monolithic CMS can handle it all. 

“Because of the increasing variety of channels that customers now use to interact with brands, retailers are having trouble delivering the experience that customers expect. Managing multiple CMSs adds another layer of management burden. Moving to a headless CMS architecture can help streamline channel management by replacing custom integrations with standard APIs,” Dominik Angerer, CEO & Co-founder of Storyblok, said in a release sent to Wholesale Central. 

Metaverse Ecommerce Experiences Are Increasing

While many brands are still discussing what the Metaverse even is, retailers and ecommerce companies are already taking action. Slightly more than 20 percent of retailers and ecommerce companies are already extending their CMS to display content into Metaverse environments to showcase their branded images and products. 

Enterprises are reporting that their CMS currently delivers content into alternative digital channels including: 

  • 16% into Virtual Reality environments 
  • 11% into Augmented Reality
  • 17% to Smart Speakers

“These survey findings speak to the curiosity among consumers to try out interesting new digital environments, and the need for retailers and ecommerce sites to keep pace. A headless CMS architecture is by far the easiest way to deploy content to new channels as quickly as they arise, via simple APIs,” Thomas Peham, Storyblok’s Vice President of Marketing, said in the release. 

Cyber Hackers Find New Attack Vector

Malicious cyber attacks on retail enterprises have found a new point of entry: the Content Management System (CMS). One-in-five enterprises surveyed (20.6%) are seeing an increased number of attacks coming in via their CMS.

“As websites become more vital to business operations and host a wider variety of digital asset types, web-based attacks become critical vectors and securing the CMS is now essential,” Sebastian Gierlinger, VP of Engineering at Storyblok, said in the release. “In response to these risks, modern CMS architectures are often ‘headless,’ meaning that the back-end repository is not directly coupled to the front-end presentation layer, so if one end is attacked the other end is not also compromised.” Enterprises should also be verifying that their current CMS platform is certified to the latest ISO 27001 Information Security Management standard. In addition, the APIs used by the CMS platform should be protected with a TLS v1.2 (or higher) encryption protocol.

technology
Share. Facebook Twitter Email
Previous Article3 Tips to Optimize Company Growth
Next Article Apple’s Privacy Changes Are Impacting Your Advertising

Related Posts

5 Essential Tax Season Preparation Tips

January 24, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Top Wholesale Pet Supplies

March 31, 2023

Amazon Return Pallets For Sale: How to Profit

March 20, 2023

2023 Wholesale Apparel Trends

March 14, 2023

Top Wholesale Easter Products

February 27, 2023

The Future of Sustainable Manufacturing is a Hybrid Approach

February 23, 2023

Make Money with Foreign-Trade Zones

February 22, 2023
how-to
Wholesale 101 for Buyers

Amazon Return Pallets For Sale: How to Profit

March 20, 202311 Mins Read

A big trend among some online sellers is buying Amazon return pallets and overstock and…

Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.