by Digital Element It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. Given the amount of time consumers spend on computers, mobile devices, the web, and social media, these numbers are almost guaranteed to see […]
by Simon Pleass
As we all know, retail as an industry is far from dead. In fact, we debunked this myth in one of our latest cover stories. The truth is, a lot of spending is still happening in-store, and many shoppers still prefer the in-store experience. Fundera shares information on who is shopping in-store and what they […]
Radio Frequency Identification Technology in Retail
For online retailers, navigating the many channels of ecommerce can be a challenging feat, especially with the consumer’s path to online purchase becoming one without borders. According to ChannelAdvisor’s new Multichannel Ecommerce Study of online retailers, 90 percent of retailers surveyed are selling on marketplaces. The survey of more than 200 retailers in the US and UK identifies the strategies retailers are using to optimize their online sales on their voyage to success.
Infographic via www.colourfast.com.
Social media can help indie retailers reach current and potential customers. 59 percent of consumers see social media active companies as more approachable and 64 percent of users want companies to use it to answer their questions. Here are social media trends that were on the rise in 2013 and how they can help your small business in 2014.
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Research demonstrates that digital content is the most powerful influence in buying decisions. This fourth annual study by Cisco Consulting Services examines technology-based shopping behaviors and their impact on the retail industry.