Color has a powerful psychological effect on buying behavior, as it drives mood, perception, likes and dislikes. Big retailers spend millions of dollars testing the impact of colors on consumers, because merchants know they influence how their products are perceived. Use colors correctly and the rewards can be great. Use them incorrectly and it can send a message that directs website visitors to stay clear.
Browsing: January 2014 issue
Licensed sports products are popular sellers among men, women and children of all ages. Patter’s Collectibles caters to this category with a constantly refreshed and expanding line of specialized sports collectibles, novelties and apparel.