A professionally compiled marketing calendar is a detailed plan that records all the company’s marketing events with a schedule of dates and times. Why is it…
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Forecasting the future has long been a fascinating idea, particularly in the business sector. Although we won’t offer a crystal ball, we can present an alternative.…
Retailers have been running around tirelessly trying to keep up with consumer demands and the drastic shifts in the economy. With the year coming to a…
The influencer marketing industry has been a bull over the last decade and it shows no sign of slowing down in 2023. A new study from…
Discounting in ecommerce has become popular because it is easy to offer and implement. Keeping customers after they make holiday purchases is on the mind of…
by Mark Hook As the ‘golden quarter’ once again rolls around — the third since the pandemic began — retailers have learnt from experience to expect…
As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer…
by Shannon Flynn Due to the pandemic, small businesses are implementing new solutions to keep in contact with their customers. Local restaurants are nixing the classic…
by Victor Blasco Video has become an essential part of the modern marketing landscape. It has proven to be a valuable tool for attracting new customers,…
by Scott Frey Direct-to-consumer businesses that previously relied heavily on Facebook as a way to advertise. Now they are starting to realize the perils that resulted…