by Patrick Hill The podcast industry is booming, and it is high time retailers took advantage of this. The numbers do not lie: research from Infinite…
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While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to…
by Digital Element It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on…
by Srivatsan Murali Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or…
by Charlie Casey Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981,…
Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There…
by Monique N. Bhargava, Sarah L. Bruno, and Karim Alhassan As many retailers know, customer acquisition and retention are a constant challenge, driving businesses to focus…
by Melissa Stivale Every December since 1999, Pantone® — the expert, authority, and industry standard for color profiles — has announced its ‘Color of the Year’.…
by Greg Chen For many companies across many industries, email has been the go-to channel for key customer communications — from logins and passwords, to advertising…
by Shannon Flynn Video is one of the hottest marketing trends online, grabbing the attention of users and keeping them engaged. Brands can say a lot…