Retailers have been running around tirelessly trying to keep up with consumer demands and the drastic shifts in the economy. With the year coming to a…
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In a world of branded content, UGC is refreshing as it allows brands to create personalized advertisements and content that does not feel like it has…
Loyalty programs are vital for ecommerce businesses to help build that deeper connection with shoppers. It is wise to run tests in different audience segments and…
by Mark Hook A Shift In Advertising Focus 4 Tactics to Grow and Protect Cash Flow Consumer Spending Will Be Lower As the ‘golden quarter’ once…
As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer…
by Shannon Flynn Due to the pandemic, small businesses are implementing new solutions to keep in contact with their customers. Local restaurants are nixing the classic…
by Victor Blasco Video has become an essential part of the modern marketing landscape. It has proven to be a valuable tool for attracting new customers,…
These changes have upended the digital advertising strategy for hundreds of thousands of businesses, and have forced them to find a new path to their customers.…
Brands need a way to stand out in the crowded ecommerce space if they are going to reach shoppers, and this is where retail media can…
Get a singular view of all your customers engaging with your brand in various channels. Think beyond marketing tactics around seasonal holidays to launch products and…