Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising. An important thing to remember is that influencer marketing campaigns do not always translate to immediate sales. The main goal of this tactic is to gain exposure and get new customers. To truly understand the impact of your […]
marketing
4 Tips to Effectively Launch a New Product
Before considering what product to launch, you must have a marketing plan. Identify the customer problem you intend to solve. Then, create a product concept. Launching a new product is not easy, and setting realistic expectations is important. by Lizzie Weakley New products are the lifeblood of any business. They give you a unique selling […]
3 Strategies to Help Grow Your Business
The products you are offering must be truly unique and stand out from other brands. Find the gaps within the industry and see what consumers are searching for, and tailor your merchandise to these trends. Merchandise with a lower number of reviews are usually easier to compete with than a product that has 20,000 reviews. […]
These Technologies Will Engage Your Customers
Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow. Even though small business buyers see most retail technologies as helpful, they are aware yet unimpressed with chatbots. Consumers who see value in retail technology are more likely (73%) to prefer familiar brands than those who are unimpressed with the […]
How to Build the Perfect Marketing Campaign
Whether you are an ecommerce or brick-and-mortar retailer, the competition can be fierce. How can you differentiate your brand and stand out in a sea of other businesses offering similar products? The answer is simple: create a strong marketing campaign. Even though there is an easy solution to having competition, implementing a robust marketing campaign […]
Boost Marketing with Zero Party Data
Recent changes to consumer privacy have resulted in third-party cookies being deprecated, and third-party data in general is becoming less effective. Messaging needs to be changed to reflect a unique interest or life situation. Lastly, it is important to leverage appropriate marketing technology so that you can truly leverage all tools and resources available. Zero-party […]
Tips to Leverage Amazon Prime Day
Save the date: July 12 and 13. The infamous Prime Day is returning, offering Amazon’s lowest prices ever on select products throughout both days. Last year, total ecommerce sales during the two-day shopping event topped $11 billion, according to Adobe Analytics. That figure was slightly higher than Cyber Monday totals in 2020, though that represents […]
How to Deal with Excess Inventory
by Charlie Casey Prices for virtually everything have risen sharply over the first part of 2022. Some of the items we know and love are back on the shelves in excess, while others still remain hard to find. In fact, some of the biggest retail stories of the year have centered around the surplus of […]
How to Increase Sales with Podcast Advertising
by Patrick Hill The podcast industry is booming, and it is high time retailers took advantage of this. The numbers do not lie: research from Infinite Dial shows that in the US, podcast audiences listen to an average of four to five podcasts per week. These audiences are projected to grow by 81 percent in […]
Delivering Next Level Phygital Marketing for the Future of Retail
While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to shop: online. With mandates continuing to lift nationwide and more folks venturing out in public again, retailers are perfecting phygital marketing that blends both the online and in-store experiences. […]