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Home » marketing

marketing

How to Use Influencer Marketing to Increase Customer Loyalty

July 22, 2022 by Publisher

influencer

Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising. An important thing to remember is that influencer marketing campaigns do not always translate to immediate sales. The main goal of this tactic is to gain exposure and get new customers. To truly understand the impact of your […]

Category: Marketing & Management Tags: how to, marketing, social media

4 Tips to Effectively Launch a New Product

July 21, 2022 by Publisher

Before considering what product to launch, you must have a marketing plan. Identify the customer problem you intend to solve. Then, create a product concept. Launching a new product is not easy, and setting realistic expectations is important. by Lizzie Weakley New products are the lifeblood of any business. They give you a unique selling […]

Category: Retail News Tags: branding, Home Buyer Feature, marketing

3 Strategies to Help Grow Your Business

July 21, 2022 by Publisher

woman using a phone

The products you are offering must be truly unique and stand out from other brands. Find the gaps within the industry and see what consumers are searching for, and tailor your merchandise to these trends. Merchandise with a lower number of reviews are usually easier to compete with than a product that has 20,000 reviews. […]

Category: Marketing & Management Tags: marketing, seo, trends

These Technologies Will Engage Your Customers

July 19, 2022 by Krystina Morgan

man shopping with a smart phone in a store

Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow. Even though small business buyers see most retail technologies as helpful, they are aware yet unimpressed with chatbots. Consumers who see value in retail technology are more likely (73%) to prefer familiar brands than those who are unimpressed with the […]

Category: Marketing & Management Tags: branding, customer loyalty, marketing, technology

How to Build the Perfect Marketing Campaign

July 7, 2022 by Krystina Morgan

marketing graphs on tablet

Whether you are an ecommerce or brick-and-mortar retailer, the competition can be fierce. How can you differentiate your brand and stand out in a sea of other businesses offering similar products? The answer is simple: create a strong marketing campaign.  Even though there is an easy solution to having competition, implementing a robust marketing campaign […]

Category: Editors Picks, Wholesale 101 for Buyers Tags: marketing

Boost Marketing with Zero Party Data

June 28, 2022 by Publisher

looking at data on screen

Recent changes to consumer privacy have resulted in third-party cookies being deprecated, and third-party data in general is becoming less effective. Messaging needs to be changed to reflect a unique interest or life situation. Lastly, it is important to leverage appropriate marketing technology so that you can truly leverage all tools and resources available. Zero-party […]

Category: Marketing & Management Tags: analytics, marketing

Tips to Leverage Amazon Prime Day

June 24, 2022 by Krystina Morgan

amazon prime day swirl

Save the date: July 12 and 13. The infamous Prime Day is returning, offering Amazon’s lowest prices ever on select products throughout both days. Last year, total ecommerce sales during the two-day shopping event topped $11 billion, according to Adobe Analytics. That figure was slightly higher than Cyber Monday totals in 2020, though that represents […]

Category: Ecommerce Tags: amazon, marketing

How to Deal with Excess Inventory

June 23, 2022 by Publisher

tumbling boxes

by Charlie Casey Prices for virtually everything have risen sharply over the first part of 2022. Some of the items we know and love are back on the shelves in excess, while others still remain hard to find. In fact, some of the biggest retail stories of the year have centered around the surplus of […]

Category: Marketing & Management, Retail News Tags: customer loyalty, how to, inventory, marketing

How to Increase Sales with Podcast Advertising

June 16, 2022 by Publisher

woman talking into microphone on a podcast

by Patrick Hill The podcast industry is booming, and it is high time retailers took advantage of this. The numbers do not lie: research from Infinite Dial shows that in the US, podcast audiences listen to an average of four to five podcasts per week. These audiences are projected to grow by 81 percent in […]

Category: Marketing & Management Tags: marketing, podcast

Delivering Next Level Phygital Marketing for the Future of Retail

May 31, 2022 by Krystina Morgan

shopping in store using a phone

While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to shop: online. With mandates continuing to lift nationwide and more folks venturing out in public again, retailers are perfecting phygital marketing that blends both the online and in-store experiences.  […]

Category: Ecommerce, Marketing & Management Tags: marketing, May 2022 Issue

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