Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.
Browsing: September 2018 Issue
In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.