A point-of-purchase display, or POP display, is marketing material or advertising placed next to the merchandise it is promoting. Generally located in the checkout area or other location where the purchase decision is made, this is a very important tool in retail. Most wholesale suppliers will have POP material for retailers to use, which is meant to highlight the product and draw the customers’ attention to it.
Impulse buys can greatly help retailers to bring up the dollar amount of a sale. With the products being right there under the customers’ nose, they’re hard to miss and most of the time decently priced, making it easy to just throw up on the counter and buy. Here are some trending POP products to add to your register space:
NYC Leather Design Turbo Lighter from Wing SaleThese high quality metal turbo lighters come in a unique NYC leather design. The sleek shape can easily fit into any pocket. The turbo lighter is windproof and functions like any torch lighter, but won’t get as hot.Wing Sale
Tel.: 888-203-7803
www.wholesalecentral.com/wingsa0001
Air Fresheners from Scent BlastPerfect for freshening up the car or any room, these air fresheners come in a wide variety of scents including Manga Mango, Aloha, Pom Pom and other fruity and fresh smells. Each bottle is 1oz and comes with a sprayer to easily freshen up any space.Scent Blast
Tel.: 800-883-1789
www.scentblastproducts.com
Extreme Energy Packets from Herbal NitroExtreme Energy is a powerful, natural-caffeine packet of 2 energy pills that has demonstrated high-volume selling capacity in convenience or dollar stores. If you’re looking for a consistent top-seller in your store, put Extreme Energy in it now. It also takes up very little counter space.Herbal Nitro
Tel.: 951-217-2332
wholesalecentral.com/herbal0001
Treetherapy Face Mask from Petra IndustriesFace masks take up very little space next to the register, making them the perfect point-of-purchase sale. These face masks use the exotic Cryptomeria tree from Jeju Island, South Korea and help to smooth fine wrinkles and tone the skin.Petra Industries
Tel.: 800-443-6975
www.petra.com
Sugar Skull Lip Balm from Kole ImportsHalloween is right around the corner and what better accessory to sell than sugar skull lip balms? The Sugar Skulls come in four flavors: coconut, berry, pineapple, and mint. They come ready to be sold, packaged in a countertop display with 16 pieces.Kole Imports
Tel.: 800-874-7766
www.koleimports.com
