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Home » October 2019 Issue

October 2019 Issue

New Affinity-Based Personalization Helps Deliver Better Customer Experiences

October 29, 2019 by Krystina Morgan

ecommerce

Dynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a new class of user segments and deliver highly-targeted experiences across multiple channels. This new capability scores important interactions, profiling individual preference for use in targeting and experience delivery. To […]

Category: Ecommerce Tags: marketing, October 2019 Issue, personalization

Hands on Experiences at Miami International Mart

October 29, 2019 by Krystina Morgan

Miami International Mart

The Miami International Mart just hosted their last show of the season from September 22nd to the 24th. In case you missed the event, it was filled with exhibitors from all over the world showcasing over 4,000 products in electronics, closeouts, household, health and beauty, party supplies, disposable goods and many other categories. The Miami […]

Category: Trade Show News Tags: general merchandise trade shows, Miami International Mart, October 2019 Issue

Expanding Merchandise Lines Benefit Hardware Stores

October 24, 2019 by Krystina Morgan

customers shopping for hardware

Hardware stores are expanding their merchandise lines beyond traditional tools and other supplies. Consumers are now able to find niche novelties and gifts, especially near the register, as a point-of-purchase sales method to drive more revenue. This can benefit indie retailers by not only being able to add on to a sale, but also to […]

Category: Retail News Tags: marketing, October 2019 Issue, tools and hardware

BigCommerce Offers Better Solution for CBD E-Tailers

October 22, 2019 by Krystina Morgan

oil vial presented on attractive table

BigCommerce, the leading open SaaS ecommerce platform for fast-growing and established brands, recently introduced a streamlined way for merchants to sell hemp and hemp-derived cannabidiol (CBD) products online. Available immediately, BigCommerce for Hemp & CBD brings together industry-leading ecommerce tools and services tailored for hemp and hemp-derived CBD commerce to provide merchants and manufacturers a […]

Category: Retail News Tags: analytics, CBD, management, October 2019 Issue

Trending C-Store and Point-of-Purchase Products

October 17, 2019 by Krystina Morgan

Sugar Skull Lip Balm from Kole Imports

A point-of-purchase display, or POP display, is marketing material or advertising placed next to the merchandise it is promoting. Generally located in the checkout area or other location where the purchase decision is made, this is a very important tool in retail. Most wholesale suppliers will have POP material for retailers to use, which is […]

Category: Featured Products, General Merchandise, Product News Tags: convenience stores, general merchandise, October 2019 Issue

Navigating Retail’s Porch Pirate Problem

October 15, 2019 by Publisher

packages on a doorstep

Far from sailing the open seas or commandeering online media, the latest pirates are plundering American doorsteps. Porch pirates are thieves that steal packages from shopper’s doorsteps or porches. The concept is not new, but the rise in ecommerce, and ecommerce holidays, in particular, has also lead to an increase in package theft. “Stolen packages […]

Category: Editors Picks, Retail News Tags: holiday and seasonal, October 2019 Issue, privacy, shipping, small business

Prime Day Provides Trickle-Down Sales for Small Retailers

October 15, 2019 by Publisher

Amazon Prime package

Amazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products worth $4.19 billion in 2018. Dubbed “Black Friday in July,” Prime Day is the third-largest […]

Category: Ecommerce, Editors Picks Tags: amazon, marketing, October 2019 Issue

Holiday Product Inspirations

October 15, 2019 by Krystina Morgan

Christmas tree

October is here and retailers are ready to scare the competition away with tons of holiday deals, promotions, and most of all, products. This year’s buying season is once again looking upbeat, with October of 2018 up 5.7 percent year-over-year for holiday sales. Research is showing that consumers are doing their festive shopping earlier in […]

Category: Featured Products, Product News Tags: candles, fashion accessories, gifts and souvenirs, handbags, health and beauty, holiday and seasonal, jewelry, made in usa, novelties, October 2019 Issue, pet supplies, shoes and footwear

Retailers Benefit from Utilizing Behavioral Economics

October 15, 2019 by Publisher

woman shopping on smartphone

by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]

Category: Marketing & Management Tags: marketing, merchandising, October 2019 Issue, shopping

Guide to Holiday Marketing

October 10, 2019 by Krystina Morgan

girl window shopping xmas

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous year, but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% […]

Category: Editors Picks, Retail News Tags: holiday and seasonal, marketing, October 2019 Issue

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