• For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
Facebook Twitter Instagram
Wednesday, February 8
  • Subscribe
  • Submit Content
  • About Us
    • Contact Us
  • Advertise
    • Display Advertising
    • Email Marketing Campaigns
    • Newsletter Advertising
    • Sponsored Content
    • Lead Generation Services
  • Top Product Sources
Facebook Twitter Instagram
WholesaleCentral.com Blog
  • For Buyers
    • Retail News
    • Products & Suppliers
    • Ecommerce
    • Marketing & Management
    • Trade Show News
  • For Suppliers
    • Supplier News
    • Marketing & Management
    • Importing
    • Manufacturers
    • Warehousing
    • Finance
    • Show Exhibiting
  • Wholesale 101
  • Trade Show Calendar
  • Wholesale Products
  • New Suppliers
WholesaleCentral.com Blog
Home»For Buyers»Ecommerce»Prime Day Provides Trickle-Down Sales for Small Retailers
Ecommerce

Prime Day Provides Trickle-Down Sales for Small Retailers

PublisherBy PublisherOctober 15, 20193 Mins Read
Facebook Twitter Email
Share
Facebook Twitter Email

Amazon Prime packageAmazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products worth $4.19 billion in 2018. Dubbed “Black Friday in July,” Prime Day is the third-largest shopping event in the U.S. after Cyber Monday and Black Friday. It is also credited with reshaping back to school shopping patterns, as many consumers now start their shopping in July during the event. In fact, 84% of retailers say that Prime week is the most important time for driving online sales during the entire back-to-school shopping season.

However, Amazon isn’t the only one benefitting from this new retail holiday. Of course, third-party sellers on the marketplace see an increase in sales during Prime Day. Third-party Amazon sellers, which are mostly small to medium-sized independent businesses, brought in $2 billion worth of sales during Prime Day’s 48-hour sales period this year.

Polly Kay, marketing manager at English Blinds tells Independent Retailer, “A lot of savvy small businesses really cashed in on Prime Day this year by making use of Amazon’s new Storefronts feature, designed to showcase small, local, and niche businesses and level the playing field somewhat between them and the big players.” Polly says that indie retailers on Amazon selling handmade and custom items did particularly well thanks to Storefronts. “Integrity Bottles, a handmade glassware firm, offered Prime Day deals on several product lines and sold all 600 of one of their most popular handmade items discounted for Prime Day as a result.”

Indie retailers outside of Amazon saw a lift in traffic and sales as well. According to a survey by Fluent, 59% of respondents made a purchase from retailers other than Amazon. A third (33%) of respondents cited free shipping as a main factor when making a purchase on Prime Day, 31% said that price was the tipping point, and only 3% looked at the seller as a primary factor for consideration.

Overall, more than 250 retailers held rival sales events. CNBC reported that niche retailers across the industry saw a 30% sales spike. Eli Finkelshteyn, CEO and co-founder at Constructor.io tells Independent Retailer that “For non-Amazon companies having sales, search volume increased an average of more than 500% on Prime Day.” She says that overall, people’s purchase intent was very high over that two-day period. “Non-Amazon sites saw 4x the typical amount of purchases per user these past two days.” In other words, shoppers were buying, not browsing.

amazon marketing October 2019 Issue
Share. Facebook Twitter Email
Previous ArticleHoliday Product Inspirations
Next Article Navigating Retail’s Porch Pirate Problem

Related Posts

Best Video Marketing Tips for Retailers

January 19, 2023

5 Ecommerce Tips to Enhance Customer Support

January 17, 2023

2023 Retail Success Guide

January 5, 2023
Sign Up for Buyer Updates
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Latest Posts

Overstock Liquidations

January 25, 2023

5 Essential Tax Season Preparation Tips

January 24, 2023

Top 10 Closeout & Liquidation Suppliers

January 20, 2023

Technology to Prepare Your Store for the Future

January 19, 2023

Best Video Marketing Tips for Retailers

January 19, 2023

Winning With General Merchandise

January 18, 2023
how-to
Product News

Overstock Liquidations

January 25, 20236 Mins Read

Overstock inventory refers to the excess goods or merchandise that a retailer has on hand…

Retail News

5 Essential Tax Season Preparation Tips

January 24, 202310 Mins Read

Are you ready for tax season? April 18 is approaching quickly, and many day-to-day decisions…

Wholesale 101 for Buyers

How to Create a Google Business Profile

January 18, 20236 Mins Read

Looking for new ways to get your brand noticed? Creating a Google Business Profile can…

Retail News

Using Color Theory in Window Displays to Increase Foot Traffic

December 1, 20224 Mins Read

by Melissa Stivale While we do not often stop to think about how much color…

  • About Us
  • Subscribe
  • Contact Us
  • Advertise
  • Find Wholesale Sources
WholesaleCentral.com

Join the Buyer's Network

Get news & updates only for retailers.

Follow Us:

Copyright © 2023. Sumner Communications, Inc..

Type above and press Enter to search. Press Esc to cancel.