At the start of 2020, CBD sales were booming, and projections for this emerging category valued it at $20 billion in the U.S. by 2024. Despite the global pandemic we are now facing, the once in a lifetime consumer market continues to develop. As conditions continue, more consumers will look at CBD as a way to relieve their anxiety.
In order to stand out from the competition, CBD retailers need to fully know and understand their customer base. In a survey conducted by The Integer Group in 2019, they found that those most likely to purchase CBD products include Gen Z/Millennials (40%) and shoppers aged 35-44 (21%). Fifty-two percent of consumers use CBD for pain relief, while 39 percent use it for relaxation. The top CBD products purchased are oils/tinctures (48%) and edibles (45%).
With that help, let’s now look at the trending CBD products that are perfect for any retailer:
CBD Muscle Cream
This CBD cream is trusted by performance athletes and performance grandparents alike. No matter where your customers need a little extra love, whether it be on the neck, back, shoulders, or legs, this cream will work amazingly to soothe the muscles.
CBD Jelly Beans
Welly Jelly offers the most delicious way for consumers to get their daily dose of CBD – through jelly beans! Between a regular fruity assortment with 38 different flavors, a sour assortment with 38 different flavors, and a sugar-free assortment with 7 different flavors, there’s a bag for everyone.
CBD-Infused Gourmet Popcorn
This CBD-infused gourmet popcorn comes in four delicious flavors: Caramel, Caramel Cashew, Sea Salt Caramel, and Drizzle, which won the Best CBD Edible Award at the USA CBD Expo. Your customers won’t be able to resist these tasty confections.
Kana Korn CBD Popcorn
The Calm Line
This pandemic has left many consumers feeling anxious and overwhelmed, and this line of calming products is the perfect remedy to ease the mind. With calming chews, calming patches, and calming drops, there is something for every shopper to overcome COVID-19.
The Tryout Pack
Perfect for those who are just starting to dive into the world of CBD, this tryout pack from Mendi offers some of their essential products in little travel sizes so your customers can try them out before they commit to full-size products. The items that come in the tryout pack include a CBD salve stick, 10 gummies, and 15 gel capsules.