Springtime brings a fresh start to a new year, and often, a new wardrobe. A change in seasons is the second biggest driver of apparel sales, after discounts and promotions, and Spring is the biggest apparel sale season of them all. Traffic for apparel is 16 percent higher in Spring than Summer, and 52 percent higher than Fall.
Shoppers are looking to buy warm-weather apparel over the next few months. Your store needs to be ready to deliver in-demand styles.
Light colors like pastels are typical for spring and will remain a staple. Look for non-typical shades of these colors to catch the attention of your buyers. Baby blue, pale yellow, chiffon greens and lilac are things to look for and mix with silky off-beiges and light neutrals to create fashionable sets.
Light and Airy Fabrics
Flowing blouses, lace and satin are favorites for 2023. Fringe also will be popular, accenting a wide range of apparel including sheer tops and bottoms. Look for sheer and airy materials and textures. Hanging sleeves, lace cuffs, and cut-out styles will be in for this season.
Denim – More Than Jeans
Although denim never goes out of style, experts predict that it will be bigger than ever this year. With many on-trend denim options to choose from, retailers can satisfy shoppers with a wide range of tastes. In contrast to the skinny jeans that have been in demand for many seasons, retailers ought to propose a refreshing alternative with cropped, wide-leg jeans. Sophisticated shoppers will appreciate clean, unmarred washes of denim, while trendsetters will be excited to find patched, distressed, or bedazzled denim. Retailers should sell denim in unexpected silhouettes, such as maxi skirts, shirt-dresses, and jumpsuits.
Many shoppers will spend on new trends or a fun statement piece. Fresh bag styles will be the new draw this season. Expect funky styles and colors that contrast with previous years.
Stick to What Works
Don’t forget your staple sellers. The majority of shoppers tend to stick with what works. Sales and a change of season might be the biggest incentives to shop, but when it comes to deciding on a purchase, fit is the most important factor. More than anything, people want to feel comfortable in their clothes, and will fall back on old favorites. Keep this in mind when buying and merchandising for spring. Strike a balance between new trends and old favorites to keep shoppers inspired and happy.
Frugal, environmentally conscious shoppers are trending towards pre-owned merchandise. Second-hand fashion items have become big business for many sellers. Buyers are looking for unique looks as-well-as reducing their carbon footprint and the second-hand market is growing to provide them. If your business deals in returns or used merchandise, fashion items and clothing may be an untapped profit center.
Finish the Season Strong
Ideally your wholesale orders have already been fulfilled for the season. If you are running late or need to stock-up on extra items, keep these tips in-mind when making your apparel buys.