Pet supplies was one of the leading categories during the pandemic, seeing exponential growth while other industries plummeted due to consumers being stuck at home. Even today, it is still a lucrative market.
Globally, the pet care market has grown to $261 billion in 2022; up from $245 billion in 2021. An estimated six percent compounded annual growth rate (CAGR), will catapult that figure to $350 billion by 2027, according to Common Thread. Space exists for the development of new products and especially new channels: an advantageous lifecycle stage for emerging brands to enter and thrive.
If you are looking to capitalize on this rapidly-growing industry, here are some trending pet products to stock up on today:
Celebration Bash Organic Dog Treats
Winner of the 2019 Pet Independent Innovation Award for Best Dog Treat Product of The Year, these artistically tasteful color creations are brought to life by organic, plant-based colored coconut shreds and hand-selected superfoods, including gluten-free rolled oats and roasted peanuts to keep pooches healthy and happy. Whether it is a dog’s Birthday, Gotcha Day, or just something to celebrate, Celebration Bash will treat any dog to bursts of vibrant colors and festive flavors.
Lord Jameson
985-805-6735
www.wholesalecentral.com/lordja0001
Dog Nog Toy
New to the Haute Diggity Dog Howliday Collection, this vintage styled cup will have any pup ready for the holidays. Your customers can spoil their own furry friends, or they can give it as a gift.
Haute Diggity Dog
877-861-7258
www.hautediggitydog.com
Paw Butter
Available in small and large tins or tubes, each product is individually handcrafted in northern Minnesota. The Blissful Dog uses all-natural ingredients including shea butter, olive oil, beeswax, oil infusions, and essential oils to moisturize and soothe dry, cracked, and rough paw pads.
The Blissful Dog
855-364-2547
www.theblissfuldog.com/pages/wholesale-info
Soft Calming Donut Bed
Available in a variety of colors including dark and light gray, coffee, pink, champagne, and khaki, this premium quality pet bed is perfect for both dogs and cats. The soft and luxurious feel will make them never want to leave it. It is also available in three different sizes to suit multiple pet sizes.
Pet Wiz
www.petwiz.co.uk
Catnip Filled Ravioli and Felted Meatball Cat Toy
This ravioli-shaped cat toy and fair-trade felt “meat-ball” combine to create a tin full of catnip mayhem. The ravioli toy infuses the felt ball with the power of B Happy (Simply B Vermont’s custom catnip blend) and both can be returned to the tin to recharge the “meat-ball.” The tins are cat proof packaging, meaning your customers can stash these away for later.
Simply B Vermont
www.faire.com/brand/b_9mcerie4ch