The holidays can be an incredibly stressful time for independent retailers. They can also be busy and profitable if your shop sells greeting cards and gifts, but you need to have a clear sales strategy to make the most of this unique selling season. Retailers need a plan that will not only create a profitable Christmas and holiday season, but also set the foundation for the New Year ahead.
Author: Charlotte Biggs
Charlotte Biggs
Charlotte Biggs is the director of greeting card and gift directory, Piccadilly Lane, and the founder of online industry showcase, Card & Gift Blog. With ten years experience in the gift industry, Biggs helps greeting card and gift companies promote their products online.
On top of all the daily tasks that face modern retailers, the thought of marketing a new toy range can be overwhelming. You have already spent a huge amount of time researching, sourcing and acquiring the new collection, and now you need to plan and deliver a marketing campaign too.
The trend in environmentally friendly goods is carrying over to greeting cards and gifts, and offers independent retailers an exciting opportunity for sales. Innovation and changing attitudes within the design and manufacturing industries means that this market offers greater choices and commercially viable price points.