Author: Krystina Morgan

Editor for both Independent Retailer and the Merchandiser magazines, both owned by Sumner Communications, Krystina Morgan is a grad of Southern Connecticut State University. Most of her writings were published in the Valley Independent Sentinel, New Haven Independent, and her campus’ paper, the Southern News. She enjoys playing video games and staying out of the sun.

Retailers have been running around tirelessly trying to keep up with consumer demands and the drastic shifts in the economy. With the year coming to a…

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