With retail ecommerce giants like Amazon and Walmart setting the bar extremely high for website design and experiences, smaller online stores are left behind to constantly make updates to ensure their websites are similarly easy to use. It is absolutely crucial to have a visually appealing website, seeing as 38% of consumers will leave if […]
Ecommerce
The Benefits of Having an Ecommerce Presence
by Jordan Cooper The retail industry is redefining the shopping experience as consumer expectations and habits are changing. For many retailers, this may come in the form of improving fulfillment centers to provide great convenience for consumers, investing in innovative technologies that focus on personalization, or changing the in-store experience that continues drawing customers back […]
5 Strategies to Drive Personalization in a Cookie-Less World
by Srivatsan Murali Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. Top technology companies are also responding to consumer demand for privacy — […]
The Ultimate Prime Day Seller’s Guide
by Kenny Tsang In entertainment, the phrase ‘overnight success’ is used to describe the mystique behind an individual with rapid ascension, but in the world of ecommerce, a prosperous seller is one who plays the long game. The ever-changing nature of ecommerce affords a metropolis of opportunity for sellers willing to capitalize on the latest […]
3 Key Tips to Make Your Subscription Brand Stand Out
by Kyle Beldoch The subscription commerce market is projected to reach $478 billion by 2025, with shoppers and merchants alike realizing the variety of benefits a subscription experience provides. As subscriptions continue to become more ubiquitous, merchants must ensure their strategies are effective in serving their customers’ needs. Fortunately, by focusing on competitive differentiation, as […]
2022 Trends for Social Commerce
by Mark Hook Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Now, new entrants such as TikTok and Pinterest are taking the trend even further. Social media now goes way beyond communicating with friends and family. […]
5 Behavioral Science Tips to Boost Ecommerce Conversions
by Darwin Liu Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of behavioral science have taken great strides in the last decade to further our understanding of buyer behavior. […]
How to Reach Consumers Through the Metaverse
The metaverse is the epitome of marketing — rebranding a collection of existing technologies with an intriguing new name. As the new hub aims to intersect consumers, influencers, brands, and live online events through VR and AR, 2022 will be the year for retailers to find new and creative ways to reach shoppers through the […]
How to Prepare for the Aftermath of Staggering Inflation Values
by Kenny Tsang Inflation in the US has skyrocketed, reaching the highest level in the last 40 years. This has led to unrest among American consumers, with spending fluctuating in the ecommerce space. New challenges are on the horizon for e-sellers, and Kenny Tsang, Managing Director of PingPong Payments, touches on how online merchants can […]
4 Reasons Budding Online Businesses Should Start Multichannel Selling
by Mark Hook Retailers deal with plenty of challenges as an ecommerce business owner, but there is likely one big challenge that tops their list: making sales. Brands want to get their products into the hands of as many happy customers as they can. Yet, with more than 350 million total products on Amazon and […]