- You need to think like your customers. Where do they usually spend their time and money? Think of the items they use regularly.
- These are items that everyone needs and uses every day. Another plus is that customers will use health and personal care products regardless of age.
- Try backward product research, and you may experience the best success. This basically means to think about a product that you would need in your everyday life and how you can improve it. Try penetrating into specific niches where you think there is an opportunity to bring improvements into the market.
by Tomer David
Finding the right product to sell on Amazon is never easy. It takes time, patience, and a lot of analysis to understand what will be a hot seller. Unfortunately, many Amazon vendors who quit early are those who failed with their first product launch.
In order to guarantee success, here are some of the best products to sell on Amazon right now:
Home and Kitchen
When considering products to sell, you need to think like your customers. Where do they usually spend their time and money? Think of the items they use regularly. Take a look around your own home and kitchen and see which products get the most use, or maybe an item you wish you had.
For example, consumers are always on the hunt for cooking/baking supplies and bedding. As a result, no matter the season, they are always in demand.
Health and Personal Care
A new report, conducted by SPINS, states that in the past few years, there has been a shift as consumers have become more focused on ‘better for-you’ products and prioritizing their health and wellness needs. Shoppers are also becoming more eco-friendly — conscious of the way they shop, consume, and even dispose of everyday items. These trends make this category a great market to explore. In addition, it also covers a wide range of products from wellness to skincare.
If you explore some of the best sellers on Amazon, you will notice that most of them fall into this category, even hygiene products such as toothbrushes or facial washes. These are items that everyone needs and uses every day. Another plus is that customers will use health and personal care products regardless of age. Some other merchandise to explore under this category include vitamins and supplements, home massagers, first aid kits, fitness, and more.
With everyone working remotely, 2020 saw a huge spike in pet supplies purchases since they had more time to care for their furry friends, and the trend has not stopped. The global pet market is worth $261 billion, and it is projected that consumers in the U.S. will spend close to $109.6 billion on their pets in 2022.
Amazon sellers should definitely be taking advantage of this trend. From dogs and cats to fish and reptiles, this is another broad category where you can sell a wide variety of merchandise.
Baby and Toddler
This is another group that is worth exploring since there will always be a demand for baby and toddler merchandise. In order to help you stand out from the competition, do your research beforehand to find out what parents are looking for and any new technologies that can be useful for parenting. Find your niche, and even change your Amazon store name to help be more competitive in the market.
Sports and Outdoor
While the need for sports and outdoor products may depend on the season, it is still recommended to consider selling these products. The best thing you can do is track and manage your inventory to see which items sell the most during certain months.
For example, before summer hits, you must check your outdoor product inventory. These can include inflatable pools, tents, rolling coolers, portable folding chairs, and more. When winter comes along, you can switch your inventory to snowshoes, ice fishing gears, sleds, snowboards, and other equipment and accessories for outdoor activities.
How to Find Amazon Products
Rather than providing a step-by-step guide on how to do product research, here are some techniques that retailers can apply in order to find the right Amazon products to sell online:
One of the most important things you need to have when conducting product research is the proper mindset. It can be overwhelming to see millions of items available in the market, but the key is understanding the numbers. Take your time and see which merchandise is trending either through social media and search engine keywords.
Backward Product Research
When doing research, retailers tend to search for products that fall under their checklist or criteria. Instead of this, try backward product research, and you may experience the best success. This basically means to think about a product that you would need in your everyday life and how you can improve it. Try penetrating into specific niches where you think there is an opportunity to bring improvements into the market.
It can be frustrating to spend so much time researching a product and having the idea flop, but with the right mindset and proper research strategy, retailers will be able to find the best items to sell on Amazon. Consider the recommended categories mentioned above as your starting point, and with enough exploration, you are sure to become a profitable Amazon FBA seller.
Tomer David is the owner of an Amazon FBA brand, bringing 14 years of ecommerce experience into the industry. When he was 14, he opened his first online hosting business. In addition to his success on Amazon, he also teaches other sellers how to succeed on the platform through his website and YouTube channel, Sourcing Monster.