While a retailer’s ultimate goal is to sell, other strategic initiatives need to be met in order to attain the best profitability. For instance, “Though customers…
Browsing: Ecommerce
As an independent retailer you want to be found by new customers, investing in new advertising channels, such as social media or smartphone technology, may help…
Do brick and mortar retailers know what their customers want and need? Since in-store customer service is all about face-to-face interaction, many would believe this to…
The days of typewriters, encyclopedias and good old fashioned letter writing have been replaced by PCs and laptops, search engines and email, making digital a way…
With more and more consumers shopping online these days, retailers are ramping up spending on search engine marketing (SEM), paying close attention to search engine optimization…
Consumers’ preference for multiple browsing and shopping channels has retailers looking to increase digital spending for 2012.
Mobile content creation solutions such as Magmito help retailers consider a world of mobile possibilities.
More people in the U.S. are using a mobile device to aid in their in holiday and every day shopping.
As brick and mortar retailers join the online community in an effort to reach more customers, many are at a loss for the appropriate marketing and…
Social networking began as a personal communication tool, but the integration of business has transformed these platforms, giving birth to a new code of conduct.