The cookie is crumbling. Following Google’s announcement of the elimination of third-party cookies to be completed by the end of 2024, marketers have become increasingly concerned…
Browsing: Marketing & Management
by Aaron Smith Having an online presence is not an option anymore — it is a necessity, and one of the leading online platforms driving sales…
by Eric Linxwiler Too many retailers are struggling to document the complete makeup of their finished products. A 2021 McKinsey survey found that about half of…
by Justin Press When successful larger businesses run into operational stumbling blocks, they are often tempted by Enterprise Resource Planning software, better known as ERPs. Meanwhile,…
by Yana Persky A recent Global Benchmark report revealed that retail distributors experience an annual revenue loss in the range of seven percent to 28 percent…
by Nicola Kinsella As retailers enter the second half of a highly challenging year of inflation, tightening monetary policies, and resource shortages, many are looking for…
by Paula Biste COVID-19 lockdowns accelerated a shift to online shopping that was already well underway. According to the Adobe Digital Economy Index, consumers now spend…
by Devin Partida An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they…
by Bradley Sutton The past two years have been a catalyst for the growth of entrepreneurship. More than five million applications were submitted to start new businesses…
In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, this is useless without loyal customers. Understanding brand loyalty and…